I just finished attending the first day of Real Trend's Marketing and Technology conference. I have pages of notes that I hope I can find the time to turn into blog posts, but wanted to get a quick hit up before heading back to the meeting.
I just finished listening to Kristi Graning, SVP of IT and eBusiness for RE/MAX. She is a huge asset to RE/MAX.
If I were a RE/MAX agent, I would make sure I could easily ramble off the following stats to my clients:
- Remax.com has over 4.7 million listings on the site, some of which are updated up to 8 times a day.
- Because of this rich content, the website is the number one visited brokerage site in the US. It generated 56,000,000 million visits in 2007.
- Collectively as a brand (this includes the agent level to the national level to the international field) ONE BILLION dollars (yes, that is with a B) are spent annually promoting the RE/MAX brand.