A Real Estate Discussion Blog


How To Build A Free Profile On Zillow

This is a tutorial on how to build your profile on Zillow, a site that attracts over 7.5 million visitors each month.  There are many free marketing resources and tools on Zillow, and accessing them starts with the creation of a free profile.

1) To begin, click Register in the upper right hand corner.

2) If listings are being feed to us from your Company or a syndication service, be sure to register with the same email address they are supplying us.  We match listings to profiles using this email address so it is important that they are the same. 

3) Select a screen name.  This name will appear next to anything you do on the site, so chose something professional.  It is recommended to simply use your name.  This will not only help with name recognition, but also with search engine optimization.

4) Upload your photo.  This photo will not only appear on your Profile, but also on all of your listings along with a link back to this profile.

5) Enter all contact information you would like to be publicly displayed.

6) There is an opportunity to add the geographic areas you work, along with the career areas you specialize in.  These will help in categorizing you within the Professional Directory, in which you will be included for free.

7) Finally, add marketing text or information about you that will be helpful to the person visiting your profile.  You can add text, links and video in this area! All links are "followed" on this page, meaning they will help you in search engine optimization efforts.

Search engine tip - The words which you actually link from are called "anchor text" and are the words Google sees when indexing your profile.  For example, if you wrote "for more information on Wicker Park, click here" and you linked "click here", these are the words Google would index.  A better use of linking would be to say "visit my website for more information on Wicker Park real estate", linking Wicker Park real estate and forcing Google to see these words instead. 

You are done creating your profile, be sure to save your work!  Now that you have a profile:

  • Your listings will include your photo with a link to your profile
  • Your profile will show up in the Professional Directory
  • You can participate in Zillow Advice, an interactive Q&A forum

As you participate more and more on Zillow, your activity will be recorded on your profile, thus building an online reputation.  For those who contribute regularly, All Star and Local Expert badges will be awarded. 

Finally, you can always see how many views your profile has received by looking at the top of your profile information on the right.

See everything you can do on Zillow by visiting www.ZillowPros.com.




   Thanks for reading!  Subscribe here to be alerted of blog updates. rss sara bonert blog zillow  

Want to learn how to use Zillow better?  Check out:



I'm on Twitter too! Follow me at @sbonert


Comment balloon 8 commentsSara Bonert • February 26 2009 04:57PM
How To Build A Free Profile On Zillow
This is a tutorial on how to build your profile on Zillow a site that attracts over 7. 5 million visitors each month. There are many free marketing resources and tools on Zillow, and accessing them starts with the creation of a free profile. … more
NAR Welcomes New Manager Of Social Media
Todd Carpenter This was an incredibly smart position for NAR to get on the payroll and an even smarter hiring choice. Not only is Todd very skilled in the area of social media, but he comes to the table with an incredible reputation and… more
Zillow's New Home Values Widget
This new widget and the mortgage rate widget are my two favorite widgets Zillow has available. This new one is really cool and helps get a local blog, rich local info. It seems home values are on everyone's mind right now --… more
My thoughts on the housing bailout plan
Prepping for my CNBC appearance tonight forced me to dig into the housing bailout plan in a way that I might not otherwise have found time to do. I find this stuff really fascinating because it's at this beautiful intersection of several of my… more
Recap of the Zillow vs Trulia Conference Call
The audio file is now available for the Zillow vs Trulia call that went down last week. It was a great call and definitely worth listening to if you want more information about both sites. You'll hear us talk about the pros and cons of each site,… more
Tonight's Free Tele-Event with Zillow and Trulia
(Reposting as a reminder that this is tonight) Ding, Ding, Ding - its on! The Contenders : In one corner, yours truly representing Zillow. And in the other corner Fran Thorsen Social Media Evangelist from Trulia. The… more
Bloodhound Unchained Seattle: A Prequel to RE BarCamp
A lot going on in Seattle this week! I am looking forward to hearing from all these gurus! From Brian Brady: RE BarCamp Seattle has a time and a date. From Todd Carpenter : Rich Jacobson and Brad Andersohn from… more
Real Estate Website Popularity Rankings for January 2009 - Hitwise
Hitwise just released their January 2009 ranking of the top real estate websites, according to market share. In case you aren't familar with Hitwise, they track how approximately 10 million US Internet users interact with more than 1… more
Marketing to Generation G: Those who value Generosity and hate Greed
If you want to read a great blog about how to be a better blogger, you should check out www. copyblogger. com I learned so much from this site and get it sent to my email daily. I thought today's post was particularly interesting and… more
Marketing By Answering LOCAL Questions Thru Social Media on Zillow…
Zillow Advice launched a few months ago (a interactive place to ask and answer real estate questions) and already thousands of questions and answers have been posted. But who has time to sort through them all and search for the ones that… more