We are continuing to put out more videos from Zillow! Here you can meet some of the folks that you may have seen around the RE.net. These videos also appear on their Zillow profile pages. You can have a profile page too for free (with video if you want!)
Rich Barton, Chairman and Co Founder
David Gibbons, Director of Community Relations (and social media extraordinaire!)
Drew Meyers, Also active in the blogosphere. You may also deal with Drew if you have questions about to implement any of our widgets or API calls.
Spencer Rascoff, COO who is also very active here on Active Rain
So hopefully this brings personality to some of the folks you may have interacted with online over the years.
Like what you're reading? Then subscribe to my blog and be notified when I post something new.
If your listings still aren't on Zillow, there is now another reason they should be: mobile.
Two weeks ago Zillow release an iPhone application, and boy was it popular.
#1 Real Estate app
#1 free app in the Lifestyle category
#12 Top Free App
Over 300,000 downloads!
Now you may be thinking, but I don't have an iPhone, so this doesn't affect me. While you don't have an iPhone (still a blackberry user myself), guess what, millions of people who are buying and selling do. And at least 300,000 are interested in real estate, otherwise they wouldn't have download the application. When you list on Zillow, not only are your listings there for the 8.5 million people that visit the site each month, but now they can be accessed on-the-go as well. All of your contact information is right on your listings as well.
Imagine this: a women walking around her neighborhood, iPhone in hand. With the Zillow app, she can see an estimation of what each house is worth as she walks by. Then she comes to one of your listings. It is on Zillow, so she immediately has access all of the homes details, including price, description and multiple photos. After seeing all of this data, she pushes a button and can places a call to you, the listing agent. How qualified would that woman be?
Zillow is the number one most downloaded real estate app in the iTunes store. If you listings aren't on Zillow you are missing out on a big exposure opportunity. If they are on Zillow, you now have a mobile component to add to your listing presentation for your Sellers and yet another avenue to reach Buyers.
Find out more about posting your listings on Zillow by watching this short video.
And here is another video, if you would like to learn more about the iPhone app and its capabilities.
Like what you're reading? Then subscribe to my blog and be notified when I post something new.
I have posted the monthly Hitwise rankings for a few months prior, and it seems to be of great interest - so here are April's numbers.
I tried to categorize and color code the various site, to make it easier to interpret. (For example, Hitwise considers Rental part of the Real Estate industry.)
In case you aren't familar, Hitwise is one of the services we find to the most reliable in terms of ranking popularity.
From a marketing perspective, you should be concerned with the yellow companies, those on which Realtors and buyers interact with each other.
From a Broker standpoint, I am impressed to see Zip continue to move up and stay on top of the list. If you haven't checked out their site lately, you should. They have some impressive features. (You have to register to see all of it.)
And again, there remains a strong presence of foreclosure resources on the list.
Like what you're reading? Then subscribe to my blog and be notified when I post something new.
Thanks to Twitter and Jay Thompson being so popular, a potential of 3243 people now know that Jay thinks American Title in Casa Grande sucks. And now you do too, just like that. Social media is powerful stuff.
For a positive spin, imagine how many people would have picked up on it if he had said they 'were awesome'. They might have gotten a few extra calls from the tweet.
Like what you're reading? Then subscribe to my blog and be notified when I post something new.
Here is a video with an overview on how you can be using Zillow to market yourself and reach our audience of almost 9 million monthly users. This video is especially good for those whose are not familiar with the site or it could be used for training purposes at office meetings.
Over the few weeks, you'll see a number of Zillow training videos come out. Recently we did one for Zillow Advice, and now I am happy to present one about Zillow Mortgage Marketplace.
For Borrowers - You anonymously fill out a form that gets submitted to numerous Lenders in the marketplace. These Lenders provide you with a customized quote. Then you decide who you would like to reach out to and work with.
For Lenders - There is a onetime fee of $25 to do a verification check on you (a third party keeps this money and handles the check). Once approved you can start quoting and hopefully generating business.
For Realtors - This is a great place for your Buyers to shop for a Lender and a Mortgage. The typical loan request gets responses in minutes from responsible Lenders.
Hope I didn't ruin the video by giving all that away! Enjoy!
Video is shot from the perspective of a user.
Like what you're reading? Then subscribe to my blog and be notified when I post something new.
