We’ve all heard there’s “no such thing as a national weather forecast” when trying to explain that real estate is local. Most real estate websites only post their national traffic numbers. While there is some value to seeing this number, it is also important to know how much of that traffic is happening in your area so you can spend your time and resources accordingly.
From a top line perspective, Zillow had its second highest traffic month ever in August, attracting over 8.8 million unique users to the site (64% YOY increase). These people looked at 129,616,597 pages of information!
But what does this huge traffic number mean to you? Here are statistics for the top metro areas in the country:
Zillow Traffic Number For August 2009
Now that we've established there are a lot of people coming to the site, the next question is how to leverage this audience and make sure they are seeing your name and your listings. Here are the most basic things you need to make sure you are doing on Zillow.
For a complete list of everything you can do on Zillow, and more ways you can interact with this audience, check out the post Zillow From A to Z.