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Local Traffic Numbers From Zillow - August 2009

We’ve all heard there’s “no such thing as a national weather forecast” when trying to explain that real estate is local. Most real estate websites only post their national traffic numbers. While there is some value to seeing this number, it is also important to know how much of that traffic is happening in your area so you can spend your time and resources accordingly.

From a top line perspective, Zillow had its second highest traffic month ever in August, attracting over 8.8 million unique users to the site (64% YOY increase).  These people looked at 129,616,597 pages of information!

 zilllow august 2009 traffic

 

But what does this huge traffic number mean to you?  Here are statistics for the top metro areas in the country:

 

Zillow Traffic Number For August 2009

Now that we've established there are a lot of people coming to the site, the next question is how to leverage this audience and make sure they are seeing your name and your listings. Here are the most basic things you need to make sure you are doing on Zillow.

1) Market yourself - Make sure you profile is completely filled out (now can include a link to your active rain blog!)

2) Market your listings - You can do this through a Broker feed, a syndication service, or post them manually.

3) Market your expertise - Sign up to recieve alerts whenever someone posts a question in your area.  Great way to position yourself as a local expert.

For a complete list of everything you can do on Zillow, and more ways you can interact with this audience, check out the post Zillow From A to Z.

 

 

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Comment balloon 19 commentsSara Bonert • September 21 2009 06:40PM
Local Traffic Numbers From Zillow - August 2009
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