I'll start by saying I'm no SEO expert, but I found this very interesting. I've seen a lot of debates as to whether or not social media is worth the time and effort. Well, this Google search result makes a strong case for why it is.
We all know that the first page of the Google search results is the holy grail when it comes to driving traffic to your site. Check out this search I did for "wicker park homes for sale". In Chicago this is a very competitive search term. Large brokers/websites dominant the first page - people who spend a lot of time thinking about SEO. What's a smaller operation to do?
Check out the last two spots of the search results! These are people in my social networks that I know and trust. How cool that they now can compete to provide very relevant search returns for me! So you'd want to show up in as many people's search returns as possible, right? And this is just another reason why I think building strong social networks are important for today's real estate professional.