A Real Estate Discussion Blog


EZ Ads Spread The Word About Open Houses

EZ Ads have been on the market now for about 3 months and we are starting to get some great feedback as to how to best utilize the ads.  In case you aren't familiar with EZ Ads, they're self-service  ads that show up only in pre-selected ZIP codes where you pay one penny every time the ad is displayed.

One of the more imaginative and effective uses we're seeing is to advertise open houses. Compare buying EZ Ads to advertising an open house with using direct  mail, which is another way to target ZIP codes.  Let's say you buy a mailing list of 1,000 names for $100 in a particular ZIP code.  If the piece you are mailing costs 10 cents each, that would be $100 in marketing materials costs, plus $410 in stamps.  You total mailing cost is $610 to reach 1,000 people.  Where these people may be qualified by ZIP code, you don't know their interest level in real estate. For that same $610 you could have bought 61,000 EZ Ad impressions (or ad views) in specific ZIP code(s) on Zillow. Here you not only know that the ad's viewers are ZIP code targeted, but they also have an interest in real estate.  It's also easy to edit your EA Ad at any time so keep the open house info fresh.  

Buying EZ Ads is a great way to publicize upcoming open houses. It also sends a great message to sellers when they see their home promoted on Zillow. So if you have an open house coming up go ahead and promote it with an EZ Ad now!






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Comment balloon 8 commentsSara Bonert • May 21 2007 10:50AM


Zillow is good, and there are a few others that advertise open house.

1.  onlyopenhouses.com and they are free.

Posted by Rosemary Brooks, The Mother & Daughter Realty Team (BMC Real Estate - 209-910-3706) about 13 years ago

Free or nearly free advertising for Open House or anything else is always good.   I'm a believer.  Thanks for all the details about Zillow.

Posted by Margaret Woda, Maryland Real Estate & Military Relocation (Long & Foster Real Estate, Inc.) about 13 years ago

Great idea we have an open house on June 3. We'll do it! Thanks.

Jay and Linnea Hanley



Posted by Jay and Linnea Hanley (PrudentialFloridaRealty) almost 13 years ago
Jay and Linnea - good luck with your open house.  I will be having one too.  I used www.onlyopenhouses.com and my MLS, plus I sent out emails to the local agents. 
Posted by Rosemary Brooks, The Mother & Daughter Realty Team (BMC Real Estate - 209-910-3706) almost 13 years ago
I did purchase $60 worth of EZ AD self-promotion and only received about 15 clicks and 0 inquires. Any suggestions on how to make these ads more effective?
Posted by Dan Carraher (Keller Williams Realty Platinum) almost 13 years ago

I put my ads on the following FREE sites:

Inside Bay Area - well this is California








Just to name a few! 


Posted by Rosemary Brooks, The Mother & Daughter Realty Team (BMC Real Estate - 209-910-3706) almost 13 years ago

Dan- One thing to keep in mind is that when people go to real estate sites they are generally there to see information on houses, they really don't care who is listing the home (sorry...).  So in the short time that EZ have been available, we have seen a higher click through rate when a home is advertised verses a person/company.  So if you goal is click-thrus, I would try that route.  If your goal is branding and exposure, then I would advertiser yourself. 

Rosemay- Thanks highlighting where you could post your listings for free.  I actually wrote a post about this the other day that listed these and a bunch more, including sites where you could enter the data in one place and it was fed to a number of others.  http://activerain.com/blogsview/102117/Back-In-My-Day

Posted by Sara Bonert, Real Estate Internet Marketing (Zillow) almost 13 years ago
Sara - you are right I have been reading several posts that list all the sites and I went to as many as I could and signed up!  Thanks to you and others for the information.  Now I am passing it on.
Posted by Rosemary Brooks, The Mother & Daughter Realty Team (BMC Real Estate - 209-910-3706) almost 13 years ago