A Real Estate Discussion Blog


How To Market Yourself (For Free) On Zillow - The Video!

Here is a video with an overview on how you can be using Zillow to market yourself and reach our audience of almost 9 million monthly users.  This video is especially good for those whose are not familiar with the site or it could be used for training purposes at office meetings. 


Also, don't miss these helpful training videos:

How to use Zillow question and answer forum, Zillow Advice

How mortgage shoppers can use the Zillow Mortgage Marketplace to find a loan.




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Comment balloon 10 commentsSara Bonert • May 04 2009 10:10AM


Sara--Many thanks!  I believe in zillow

Posted by Amanda Wilson, Real Estate Advisor (EWM International Realtors, Inc.) about 11 years ago

Hi Sara.  Nice video.

Haven't dove into zillow yet...

My listings are being posted there, but it sounds like I may need to look into it further.

Thanks for writing,


Posted by Ken Tracy, Helping clients buy and sell since 2005 (Coldwell Banker Residential) about 11 years ago

Great video and description of why and how to set up a profile. You mention during the set up that users can create deep links to their sites.  The links are there but your site adds no follow tags to the links so they don't have much value for SEO.  Is there someplace other than the about section of the profile to add a link?  Did I miss something?

Posted by Josef Katz, {Marketing Maestro} (Digital and Direct Response Marketing) about 11 years ago
Josef- No, this is not correct. We DO follow links (you are thinking of some other real estate sites that I won't mention...haha). Yes, the links are followed on your profile and on your listings so that you do receive full search engine credit. If you want more info, or if you are reading this and don't understand what "follow" and "no follows" are, here is a great post to read: Are You Listings Helping Or Hurting Your Google Ranking. http://activerain.com/blogsview/708337/Are-your-listings-helping-or-hurting-your-Google-ranking
Posted by Sara Bonert, Real Estate Internet Marketing (Zillow) about 11 years ago

Thanks Sara.  I am familiar with the tech talk. I might just call you to discuss what I am seeing.


Posted by Josef Katz, {Marketing Maestro} (Digital and Direct Response Marketing) about 11 years ago

Sorry Sara, but links in most profiles are nofollowed. The only links I see dofollowed are for real estate professionals who have made a lot of contributions.

Maybe you could let folks know where the threshold is for dofollowed links?

You should clarify that in your video, too: The first time a realtor uses your service, it will not help them with SEO.

Zillow IS a fantastic site and service for realtors. But it is not a good SEO tactic unless they have a serious plan for consistent contribution to the community.

Posted by ian about 11 years ago

Just as a follow up: I created a profile and added my web site. The code for the link Zillow created is:

<a target="_blank" class="click-track" rel="nofollow" href="http://www.portentinteractive.com">



The bolded text means the link is nofollowed, and confers no authority or other SEO boost.
Posted by ian about 11 years ago

Hi Ian,

Yep, this advice regarding the SEO benefits of a Zillow profile applies to RE Pro's only. If you are a RE professional and follow Sara's advice, your profile links will be followed. This is a security feature to protect our site from SPAM profiles (a very real threat.)


Posted by David G from Zillow.com about 11 years ago

Thanks David. So to make sure: A realtor signing up for the first time on Zillow (who's really a realtor, and not a spammer) will get a dofollowed link from Zillow?

Posted by ian about 11 years ago


You are so pretty. I enjoyed the video.

Posted by Fran Gatti, Managing Principal Broker - RE/MAX Integrity (RE/MAX Integrity) about 11 years ago