A Real Estate Discussion Blog


Top 20 Real Estate Websites in April - Hitwise

I have posted the monthly Hitwise rankings for a few months prior, and it seems to be of great interest - so here are April's numbers. 

I tried to categorize and color code the various site, to make it easier to interpret.  (For example, Hitwise considers Rental part of the Real Estate industry.)

In case you aren't familar, Hitwise is one of the services we find to the most reliable in terms of ranking popularity. 

From a marketing perspective, you should be concerned with the yellow companies, those on which Realtors and buyers interact with each other. 

From a Broker standpoint, I am impressed to see Zip continue to move up and stay on top of the list.  If you haven't checked out their site lately, you should.  They have some impressive features.  (You have to register to see all of it.)

And again, there remains a strong presence of foreclosure resources on the list. 




   Thanks for reading!  Subscribe here to be alerted of blog updates. rss sara bonert blog zillow  

Want to learn how to use Zillow better?  Check out:



I'm on Twitter too! Follow me at @sbonert


Comment balloon 18 commentsSara Bonert • May 11 2009 04:15PM


Thanks for the list Sara - I'd not heard of Reply! before.  Will check that out.  Would you explain your color codes?  Thanks.

Posted by Lee & Pamela St. Peter, Making Connections to Success in Real Estate (Berkshire Hathaway HomeServices YSU Realty: (919) 645-2522) about 11 years ago

I put the color codes on there, becasue it would help me think of how I would approach things on a listings presentation.

Yellow- They are sites that are media sites.  The public can use them and Realtors can do 'extra' things on them (sometimes paid, sometimes free).  But they are sites that you can do things on, that not every Realtor would automatically get. 

Orange - Represents a brand.  So if you are a Prudential agent, you can't buy advertising on Remax. However, I think it is worth mentioning, because all national brand site have IDX, so your listings are essential on them.  You are getting clients exposure on the sites.

Blue- Resource sites, sort of a board categorization.  They offer tools, directories, such particular types of listings like REOs.  Some have consumer facing functionality, some don't.  More data/tool driven than advertising driven.

Green - Rentals.  Fairly irrelevant for Realtors.  Although maybe you could somehow use them to your advantage to reach first time buyers?

Posted by Sara Bonert, Real Estate Internet Marketing (Zillow) about 11 years ago

I think your list is wrong apparently they forgot my website again. 

Posted by Brian Brumpton, Boise Idaho Real Estate (Keller Williams Boise) about 11 years ago

Brain- You mean yours personally? :)  Actually, I alway wonder when KW.com will show up on this list?  You have a great site too.

Posted by Sara Bonert, Real Estate Internet Marketing (Zillow) about 11 years ago

Sara, I was only joking about my personal site.  I'm surprised KW isn't showing up on this list.  Our nantional site is done in flash which looks pretty but does little for SEO IMO.  I'll have to make some calls and tell them to kick it up a notch. 

Posted by Brian Brumpton, Boise Idaho Real Estate (Keller Williams Boise) about 11 years ago

Thanks for sharing this list.  It will be a long time before my site hits the top 20! 

Posted by Diane Daley (Caron's Gateway Real Estate) about 11 years ago

Thanks for this.  Will check these out.

Posted by Cindy Edwards, CRS, GRI, PMN - Northeast Tennessee - 423-677-6677 (RE/MAX Checkmate) about 11 years ago

Pretty cool, I didnt know you could even find this information

Posted by Aaron Poling, Working to get YOU the BEST Deal! (Long & Foster) about 11 years ago

Brian- I just finished the latest Real Trend top 500 brokerage report.  In the back they have 'companies to watch' section, at least half of them were keller william offices.  KW will get there if it is something that matters to them ...

Posted by Sara Bonert, Real Estate Internet Marketing (Zillow) about 11 years ago

Sara, thanks for taking the time to share this information. It's always very useful.

Posted by Kathy Toth, Ann Arbor Real Estate Experts - Kathy Toth Team (Ann Arbor Market Center Keller Williams) about 11 years ago

Sara - thanks for sharing - useful information!

Posted by Sharon Kolb, Broker - Atlanta Decatur Homes (Atlanta Decatur Homes) about 11 years ago

Very good.  It is interesting what national companies are not listed there.

Posted by Jim Crawford, Jim Crawford Atlanta Best Listing Agents & REALTOR (Maximum One Executive REALTORS®) about 11 years ago

Great list, Sarah.  Thank you!  I will certainly use some of it.

Posted by Marzena Melby, Realtor, Twin Cities Minnesota Real Estate (Coldwell Banker Burnet Realty) about 11 years ago

Definitely give some info to think on.

Brings up a question for folks out there... early on in my career i used reply, service magic and homegain... I actually received some business out of the gate then it dwindled... anybody using these as part of their marketing strategies?


Posted by Kevin Vitali, Helping Massachusetts Home Buyers and Home Sellers (EXIT Realty- Massachusetts Short Sales & Residential Sales) about 11 years ago

Hi Sara,

Thanks for posting this. It is definitely a help!

all the best...

Posted by Bill Saunders, Realtor®, www.BillSellsHotSprings.com (Meyers Realty) about 11 years ago

Thanks for posting this!  I had seen the last one posted but needed an update-- thanks again!

Posted by Michele Rose, Burlington County Home Staging & Redesign (Rose-Colored Staging) almost 11 years ago

Hey all-  Thought you may want to know that this list just came out for May.  The top sites were basicaly the same.  Exception is that MSN Real Estate and Redfin moved into the top 20 and kicked out rent.com and hud.gov.

Posted by Sara Bonert, Real Estate Internet Marketing (Zillow) almost 11 years ago

Great information.  I'm on my way to check out Hitwise now...

Posted by Daren Krause (Keller Williams Realty) almost 11 years ago