If your listings still aren't on Zillow, there is now another reason they should be: mobile.
Two weeks ago Zillow release an iPhone application, and boy was it popular.
- #1 Real Estate app
- #1 free app in the Lifestyle category
- #12 Top Free App
- Over 300,000 downloads!
Now you may be thinking, but I don't have an iPhone, so this doesn't affect me. While you don't have an iPhone (still a blackberry user myself), guess what, millions of people who are buying and selling do. And at least 300,000 are interested in real estate, otherwise they wouldn't have download the application. When you list on Zillow, not only are your listings there for the 8.5 million people that visit the site each month, but now they can be accessed on-the-go as well. All of your contact information is right on your listings as well.
Imagine this: a women walking around her neighborhood, iPhone in hand. With the Zillow app, she can see an estimation of what each house is worth as she walks by. Then she comes to one of your listings. It is on Zillow, so she immediately has access all of the homes details, including price, description and multiple photos. After seeing all of this data, she pushes a button and can places a call to you, the listing agent. How qualified would that woman be?
Zillow is the number one most downloaded real estate app in the iTunes store. If you listings aren't on Zillow you are missing out on a big exposure opportunity. If they are on Zillow, you now have a mobile component to add to your listing presentation for your Sellers and yet another avenue to reach Buyers.
Find out more about posting your listings on Zillow by watching this short video.
And here is another video, if you would like to learn more about the iPhone app and its capabilities.