A Real Estate Discussion Blog


Free Open House Advertising

Have an open house coming up?  You can enter the event information on Zillow, it is free and easy to do. 

When you enter the information, your listing will receive special treatment on the site to alert people to the open house.  The information will show up the week prior to the open house, and will automatically come down when it is over.  Watch this short video to see exactly how to enter this information: 



If you would like to bring even more attention to your open house, you can buy zip code targeted ads on Zillow.  When someone searches a particular zip code, your ad announcing the open house will appear.  And once the open house is over, you can immediately change the creative to advertise you next real estate event, whether that is a new listings, a price reduction, or just a hot property. 

If you would like to find out more, I encourage you to watch this video about targeted advertising on Zillow, or simply call 1-866-324-4005 and speak with one of our marketing consultants. 

 Other helpful Zillow posts:

A Look At The Top (and bottom) Performing Ads On Zillow

New Local Market Information Widget For Your Website Or Blog

Even More Reasons To Add Multiple Photos To Your Listings 




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Comment balloon 30 commentsSara Bonert • September 01 2009 04:08PM


Good post, thanks for sharing (but the video links aren't working - at least at this point in time from my end.)

Posted by Drick Ward Property Management / Broker Assoc, "RealtorDrick" - Experienced Representation (NEPTUNE REALTY) about 11 years ago

Thanks for the tip, I will try it the next time I have an open house!

Posted by Sybil Campbell, REALTOR® ABR, SFR, SRES Williamsburg, Virginia (Long and Foster REALTORS® 5234 Monticello Ave Williamsburg, Virginia) about 11 years ago
FREE is always GOOD... Thanks for sharing this with everyone.
Posted by Diane Daley (Caron's Gateway Real Estate) about 11 years ago

Very cool.  One of the largest real estate websites AND free?  A win win.  Thanks Zillow.

Posted by Maggie Dokic | Miami, FL | 888.883.8509 X101, GREEN, CDPE, SFR, Pinecrest | Palmetto Bay | (eXp Realty LLC) about 11 years ago

Hi Sara-Thank you for the heads up on this. :-)

Posted by Pat Whitehouse, Broker/Owner (RE/MAX 1st Olympic Lynchburg Va) about 11 years ago
Hi Sara, Thanks for the info - you can never have too much advertising and when it is FREE, that is a bonus! Now, how can we get the appraised values to be more realistic? Regards, Linda
Posted by Linda Alexander Sacramento about 11 years ago

I'm not a fan of Zillow estimates, but the site does offer some good tools for agents to use.  Thanks for this tip.

Posted by Tom Boos, Providing the very best of service to Sellers and (Sine & Monaghan Realtors, Real Living) about 11 years ago

I like free.  Thanks for sharing.

Posted by Marian Goetzinger, Crystal Coast Real Estate NC (Pine Knoll Shores Realty 252-422-9000) about 11 years ago

You can't beat FREE !

Posted by Michael J. Perry, Lancaster, PA Relo Specialist (KW Elite ) about 11 years ago
Free ads - I agree - are great....
Posted by Kathy Knight, BROKER, ABR, CRS, GRI, SFR, SRES (Intracoastal Realty Corp) about 11 years ago
Every time I think I have all the internet stuff down pat, I find there is something I have missed (and this is one of those things). I do advertise my open houses in different places, and this was not one of them. So now I will add this to my list of places (thanks to you). Thank you for sharing. I appreciate it! Phyllis Katz, Weichert Realtors, Marlboro, NJ www.phylliskatzsellshomes.com
Posted by Phyllis Katz (Weichert Realtors) about 11 years ago

Thanks for the information!  I will try it out this week.

Posted by Don Puryear (RE/MAX-Metro) about 11 years ago
Thank you! I just posted 2!
Posted by Mark Roncone (Charles Rutenberg Realty) about 11 years ago

There is no better price than FREE!  I didn't know about this feature on Zillow and looking forward to trying it soon!!!

Asiyah I. Ali, Realtor - Keller Williams Realty - Chesapeake, VA - Ask me about homes for sale in Hampton Roads, VA and Atlanta, GA!!! 757-343-4474  or  404-939-4890 - AsiyahAli.com

Posted by Asiyah Ali, Associate Broker (Asiyah Ali, Broker/Owner) about 11 years ago
Sara - Great quick, easy and FREE way to get more exposure for our Open Houses.
Posted by Marilyn Katz, ABR, e-PRO - WestportCTProperties.com (Berkshire Hathaway HomeServices New England Properties) about 11 years ago

Great exposure for open houses.  I wish there were one consolidated source for open houses as this is a disjointed segment.

Posted by Chris Olsen, Broker Owner Cleveland Ohio Real Estate (Olsen Ziegler Realty) about 11 years ago

Video worked for me!  This is great!  I will try this out next weekend (after labor day).

Thanks for sharing!

Posted by Chris Pendleton (Tierra Antigua) about 11 years ago

Thanks for reminding me.  I have an open house next weekend and the weekend after too, I'll definitely get it in Zillow.

Posted by June Piper-Brandon, Piecing Dreams One Home at a Time (Houwzer Inc) about 11 years ago

Wow this is great stuff.  I am having an open house today and hopefully it will not be too late to post it.  Gotta go now and post over on Zillow.  Thanks so much for sharing.  Just as someone above stated, just when you think you have a grip on the internet tools, another comes to light.

Posted by Jean Hanley, Specializing in Folks Who Want To Buy/Sell Homes (Coldwell Banker Kivett Teeters) about 11 years ago
I love free - and have had a zillow spot on several occassions. I have had quite a few calls from this ad. Thanks for the post - it's always nice to be reminded of the free avenues of advertising we have out there!
Posted by Lainie Ramsey, Lake Texoma Expert (Homes By Lainie Real Estate Group) about 11 years ago
Thanks for the tip! I have an open house next Sunday, and I'm doing this right now.
Posted by Patti Rice (Century 21 Access America) about 11 years ago

Excellent - easy to follow, and additional free exposure. Fabulous !

Posted by Sheldon Neal, That British Agent Bergen County NJ (Bergen County, NJ - RE/MAX Real Estate Limited) about 11 years ago

Great post - excellent tips. Thanks for the step by step.

Posted by Bryan Fagan (Law Office of Bryan Fagan) about 11 years ago

I hadn't even thought of Zillow for my open houses... doing one tomorrow, going to Zillow in 3... 2...

Posted by Lane Bailey, Realtor & Car Guy (Century 21 Results Realty) about 11 years ago

good info thanks for bringing this to everyones attention...we all like free

Posted by John Occhi, SRES,CPRES.ePRO - Temecula-Murrieta CA Real Estate (Mason Real Estate) about 11 years ago


I was not aware of this Zillow feature. Great tip, thanks for sharing.

Posted by Richard Weeks, REALTOR®, Broker about 11 years ago
Thank you so much for sharing this info. I am having an open house this weekend and I needed ways to beable to advertise it. Leslie Leis leslieleis.com
Posted by NoCo Home Team, Sell Smart, Buy Wise & Live Well in Nrthn Colorado (C3 Real Estate Solutions) over 10 years ago

Sara, you may see a spike of traffic on this blog. I sent the URL to my office agents for Open House advertising.

Posted by Andrew J. Lenza (Coldwell Banker Residential Brokerage) about 10 years ago
Fantastic, thanks Andrew. Some data feeds are now starting to include Open House data right in the feed - so nothing has to be done manually. That is ideal. If any of your feed providers have questions about how to do this, send them my way (it is free to do too).
Posted by Sara Bonert, Real Estate Internet Marketing (Zillow) about 10 years ago

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Posted by metriya almost 10 years ago