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Free Open House Advertising

Have an open house coming up?  You can enter the event information on Zillow, it is free and easy to do. 

When you enter the information, your listing will receive special treatment on the site to alert people to the open house.  The information will show up the week prior to the open house, and will automatically come down when it is over.  Watch this short video to see exactly how to enter this information: 

 

 

If you would like to bring even more attention to your open house, you can buy zip code targeted ads on Zillow.  When someone searches a particular zip code, your ad announcing the open house will appear.  And once the open house is over, you can immediately change the creative to advertise you next real estate event, whether that is a new listings, a price reduction, or just a hot property. 

If you would like to find out more, I encourage you to watch this video about targeted advertising on Zillow, or simply call 1-866-324-4005 and speak with one of our marketing consultants. 

 Other helpful Zillow posts:

A Look At The Top (and bottom) Performing Ads On Zillow

New Local Market Information Widget For Your Website Or Blog

Even More Reasons To Add Multiple Photos To Your Listings 

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26 comments • Sara Bonert {Real Estate Internet Marketing} • September 01 2009 04:08PM

Comments

Good post, thanks for sharing (but the video links aren't working - at least at this point in time from my end.)

Posted by Drick Ward (EXiT REALTY CENTRAL) 2 months ago

Thanks for the tip, I will try it the next time I have an open house!

Posted by Sybil Campbell Realtor, ABR, SRES Williamsburg Va homes for sale (Long and Foster, REALTORS®) 2 months ago
FREE is always GOOD... Thanks for sharing this with everyone.
Posted by Caron's Gateway Real Estate 2 months ago

Very cool.  One of the largest real estate websites AND free?  A win win.  Thanks Zillow.

Posted by Palmetto Bay | Redland Real Estate | Maggie Dokic (Prudential Florida Realty) 2 months ago

Hi Sara-Thank you for the heads up on this. :-)

Posted by Pat Preston (RE/MAX 1st Olympic Lynchburg Va) 2 months ago
Hi Sara, Thanks for the info - you can never have too much advertising and when it is FREE, that is a bonus! Now, how can we get the appraised values to be more realistic? Regards, Linda
Posted by Linda Alexander, DRE#0146362 Sacramento (Real Estate Agent) 2 months ago

I'm not a fan of Zillow estimates, but the site does offer some good tools for agents to use.  Thanks for this tip.

Posted by Tom Boos (Sine & Monaghan GMAC Real Estate) 2 months ago

I like free.  Thanks for sharing.

Posted by Marian Goetzinger Crystal Coast Real Estate NC (Pine Knoll Shores Realty 252-422-9000) 2 months ago

You can't beat FREE !

Posted by Michael J. Perry (KELLER WILLIAMS Homes & Land Realty) 2 months ago
Free ads - I agree - are great....
Posted by Kathy Knight, BROKER/REALTOR, ABR, CRS, GRI (Intracoastal Realty Corp) 2 months ago
Every time I think I have all the internet stuff down pat, I find there is something I have missed (and this is one of those things). I do advertise my open houses in different places, and this was not one of them. So now I will add this to my list of places (thanks to you). Thank you for sharing. I appreciate it! Phyllis Katz, Weichert Realtors, Marlboro, NJ www.phylliskatzsellshomes.com
Posted by Phyllis Katz (Weichert Realtors) 2 months ago

Thanks for the information!  I will try it out this week.

Posted by Don Puryear (RE/MAX-Metro) 2 months ago
Thank you! I just posted 2!
Posted by Mark Roncone (RE/MAX Professionals Select) 2 months ago

There is no better price than FREE!  I didn't know about this feature on Zillow and looking forward to trying it soon!!!

Asiyah I. Ali, Realtor - Keller Williams Realty - Chesapeake, VA - Ask me about homes for sale in Hampton Roads, VA and Atlanta, GA!!! 757-343-4474  or  404-939-4890 - AsiyahAli.com

Posted by Asiyah Ali, Realtor (Keller Williams Intown - 404-939-4890) 2 months ago
Sara - Great quick, easy and FREE way to get more exposure for our Open Houses.
Posted by Marilyn Katz - ABR, e-PRO - WestportCTProperties.com (Prudential Connecticut Realty) 2 months ago

Great exposure for open houses.  I wish there were one consolidated source for open houses as this is a disjointed segment.

Posted by Chris Olsen Broker Owner Cleveland Ohio Real Estate (Olsen Ziegler Realty) 2 months ago

Video worked for me!  This is great!  I will try this out next weekend (after labor day).


Thanks for sharing!

Posted by Chris Pendleton (Tierra Antigua) 2 months ago

Thanks for reminding me.  I have an open house next weekend and the weekend after too, I'll definitely get it in Zillow.

Posted by June Piper-Brandon, CRIS, ePro, Broker (Advance Realty Anne Arundel Inc.) 2 months ago

Wow this is great stuff.  I am having an open house today and hopefully it will not be too late to post it.  Gotta go now and post over on Zillow.  Thanks so much for sharing.  Just as someone above stated, just when you think you have a grip on the internet tools, another comes to light.

Posted by Jean Hanley (Allison James Estates and Homes) 2 months ago
I love free - and have had a zillow spot on several occassions. I have had quite a few calls from this ad. Thanks for the post - it's always nice to be reminded of the free avenues of advertising we have out there!
Posted by Lainie Ramsey - Your Lake Texoma Specialist! (Century 21, Dean Gilbert Realtors) 2 months ago
Thanks for the tip! I have an open house next Sunday, and I'm doing this right now.
Posted by Patti Rice (Century 21 Access America) 2 months ago

Excellent - easy to follow, and additional free exposure. Fabulous !

Posted by Sheldon Neal -- That British Agent -- (Bergen County, NJ - RE/MAX Real Estate Limited) 2 months ago

Great post - excellent tips. Thanks for the step by step.

Posted by Bryan Fagan (Trend Setter Realty) 2 months ago

I hadn't even thought of Zillow for my open houses... doing one tomorrow, going to Zillow in 3... 2...

Posted by Lane Bailey - REALTOR & Car Guy (Diamond Dwellings Realty) 2 months ago

good info thanks for bringing this to everyones attention...we all like free

Posted by John Occhi, ePRO, Hemet-San Jacinto CA Real Estate, 951-443-6259 (Allison James Estate and Homes) 2 months ago

Sara,

I was not aware of this Zillow feature. Great tip, thanks for sharing.

Posted by Richard Weeks, REALTOR®, Broker Associate, GRI, ePRO, eAgent (Bill Griffin Real Estate) 2 months ago

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