A Real Estate Discussion Blog


Why Are My Listings Not Appearing On Zillow?

I often get emails asking this question, and usually the answer is one of these three reasons:

1)      When creating an account on Zillow, it is essential that the agent register as a professional, not a standard user.  When we get a listing feed, we match the email address on the listing with the email address on the profile.  The reason we wouldn't post this listing online is that a standard user can't represent home that has a listing agent.  So if listings aren't online, first make sure it is a professional account that has been created, and not a standard one.  This is easily changed on the profile, or click the gray "flag" button and our customer service can assist with the switch.

2)       Often when I get this question, the listings actually are online, but they aren't in the My Listings section of the agent's profile.  As mentioned in #1, we match the email address of the listing to the email address on the profile.  It is important to create the agent profile using the same email address as what the feed provider has on record.  For example, say a profile is created using the address sarab@yahoo.com, but then the franchise is giving us listings using sarab@era.com.  The listings would be on the site, but the listings and profile would not be tied together.  Again, this is easily corrected be updating the email address on the profile. 

3)      Agents often assume that we are getting direct feeds from their MLSs, therefore the listings should be online.  The truth is, only a handful of MLSs give us direct feeds.  However, a large majority use syndication services on their members' behalf, like ListHub or Point2.  Often with these services there is some type of opt-in required by either the agent or broker before the syndication can begin, so make sure the appropriate controls have been set up if you MLS is contracting with such syndication services.  




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Comment balloon 6 commentsSara Bonert • October 22 2009 09:34AM


Good Article. We learn a lot from Active Rain Blogs.

Posted by Edward & Celia Maddox, EXPERIENCE & INTEGRITY - WE TAKE THE HIGH ROAD (The Celtic Connection Realty) over 10 years ago

Great advice, I always learn so much every day from the blogs here on Active Rain.

Posted by Cherry Wings Realty, Your Traverse City Michigan Realtor (Cherry Wings Realty) over 10 years ago

Good tips regarding internet marketing through Zillow - thanks for the post!

Posted by Delete Acct Desert Communities over 10 years ago

This is most likely the problem several agents in my office are having. Thanks so much for posting Sara!

Posted by Tim White (Coldwell Banker Woodland Schmidt - Hart, MI) over 10 years ago

Thanks for posting this Sara. I need all the help I can get sometimes!

Posted by Bill Saunders, Realtor®, www.BillSellsHotSprings.com (Meyers Realty) over 10 years ago

my plans are to be more proactive with Zillow.

Posted by Rosemary Brooks, The Mother & Daughter Realty Team (BMC Real Estate - 209-910-3706) over 10 years ago