A Real Estate Discussion Blog

head_left_image

Social Media Marketing - Be Where Your [Future] Clients Are

I just got back from a Real Estate Bar Camp in Atlantic City, and like so many conference I attend lately, social media marketing dominated the conversations.  A lot of talk revolves around: how can I get Twitter followers, how can I get Facebook friends, how can I get LinkedIn contacts.  Then talk ebbs into, are we just talking among each other [ie real estate pros] or are we attracting people who will actually transact with us?  Good question!

These are definitely important considerations and things that need to be thought through in a social media plan (here is my personal plan).  But a dimension of social media less discussed is, instead of thinking about how you can attract people to your brand, why not go out to where the people you want to connect with are already congregating.  Both are important sides of the social media play. 

For example, we all know how much the general public loves Zillow.  And these people are asking thousands of questions a day on topics easily answered by real estate pros.  So while writing a blog post about the $6500 tax credit is great, you can augment your social marketing sphere by answering questions on this very topic within Zillow Advice.  This is a place where thousands of people are already going for answers, and many people will see your responses, thus helping to build an online reputation for being helpful.

Since I know we don't have time to constantly be on the lookout for questions to answer, my advice is to subscribe to be emailed whenever a question is asked with a particular keywords that you set up is included.  For example, I am emailed whenever someone asks a question with the words "Wicker Park" in it, because that is my ‘hood and love contributing about it. 

It only takes a few clicks to set up and is free.  Here is a two minute demonstrations on how to subscribe to keywords on Zillow Advice:

 

-------------------------------------------------------------------------------------------

 

   Thanks for reading!  Subscribe here to be alerted of blog updates. rss sara bonert blog zillow  

Want to learn how to use Zillow better?  Check out:

 

 

I'm on Twitter too! Follow me at @sbonert

 

Comment balloon 35 commentsSara Bonert • December 07 2009 11:41PM

Comments

Thank you for sharing Sara!

Posted by Shirley Cicero (Coldwell Banker North Metro) over 10 years ago

Good stuff.....Love this stuff.  I try to be where my clients are.  It makes a difference fo sure!

Posted by Larry Bettag, Vice-President of National Production (Cherry Creek Mortgage Illinois Residential Mortgage License LMB #0005759 Cherry Creek Mortgage NMLS #: 3001) over 10 years ago

Thanks for sharing - will check it out!  Have a great day!

Posted by Norma J. Elkins, Realtor - Elkins Home Selling Team ( Elite Realty Group) over 10 years ago
Thanks, I will do this, I am already on email alert from Trulia for questions about my area, but I like the looks of Zillow also.
Posted by Susan Ackerman, Associate Broker (RE/MAX Realty Agency) over 10 years ago

I enjoyed your post and the Youtube video... very informative and helpful. I am anxious to get up and running on Zillow.

Posted by Emelyn Morris-Sayre, CRS, REALTOR, Lakewood/Denver 303-517-5116 (The Berkshire Group) over 10 years ago
Hi Sara. Sounds like a great idea... I think I can do that!:) Thanks for writing, Ken
Posted by Ken Tracy, Helping clients buy and sell since 2005 (Coldwell Banker Residential) over 10 years ago

Hi Sara. Nice informative video and a reminder to check my alerts!

Posted by Susie Blackmon, Ocala, Horses, Western Wear, Horse Farms, Marketing over 10 years ago

Thanks Sara - great stuff...

Posted by Uzi Husain (Keller Williams Integrity First) over 10 years ago

Sara, you definitely need to be in both places. I do answer questions on Zillow -- and I know that people see them.

Thank you!

Posted by Marney Kirk, Towson, Maryland Real Estate (Cummings & Co. Realtors) over 10 years ago
SARA - very nice piece of advice. I never thought of this - glad you did and were willing to share with us. Alerts like this have to be a big help for establishing credibility. I will sign up today -- thanks again, Bob
Posted by Robert Foust, North Orange County | Fullerton Real Estate | Brea (Foust Team Real Estate Sales, Master Certified Negotiation Expert) over 10 years ago
Excellent suggestion - I took notes and plan to do that tomorrow!
Posted by Ann Gioe, CRP, GMS, Central and Southern Indiana Real Estate (Berkshire Hathaway HomeServices Indiana Realty) over 10 years ago
Thank you Sara! Very helpful advice for more exposure.
Posted by Ann Nguyen, Lake Tahoe Truckee Homes For Sale (eXp Realty of California, Inc.) over 10 years ago

I am guilty of slacking off at times, it seems to become alot of balls to juggle..this yr I plan to make a more thought out plan...good post!

Posted by Michele Connors, Your Eastern North Carolina Realtor (The Overton Group, LLC Pitt & Carteret County) over 10 years ago

I am guilty of slacking off at times, it seems to become alot of balls to juggle..this yr I plan to make a more thought out plan...good post!

Posted by Michele Connors, Your Eastern North Carolina Realtor (The Overton Group, LLC Pitt & Carteret County) over 10 years ago

Sara - Excellent point in terms of going to where the traffic is and to be part of a community, thereby growing your brand.  Stephanie and I are on Zillow and we try to answer as many questions as we can.  We have even generated business as a result !

On a sidenote, it was great meeting you briefly at the Real Estate Bar Camp in Atlantic City.  Was an honor to meet you and Rudy at Trulia in person !!!!  And I was already subscribed to your blog here !!!  ~ Chris

Posted by The Somers Team, Delivering Real Estate Happiness (The Somers Team at KW Philadelphia) over 10 years ago

Thanks, Sarah, for the good tip plus the video to explain how to do this. Great post!

Posted by Cheryl Ritchie, Southern Maryland 301-980-7566 (RE/MAX Leading Edge www.GoldenResults.com) over 10 years ago

Really great information. I like answering questions, but I am not a fan of logging in and searching for questions to answer. Thanks!

Posted by Danielle Pierce, ADPR (Platinum Realty and Preservation) over 10 years ago

I think everyone should try social media marketing a bit, but be careful not to get sucked in by the amount of time it takes to really use those things.  Ask yourself this:  I have 500 people following me on Twitter, so how many sales have I gotten from it?  Or, I have 500 friends on Facebook, how many sales have I gotten from that one?  A presence is needed on social media sites for google search optimization, etc., but be careful about how much time you put into marketing here.  Also, if you use Facebook, have you ever purchased anything from that site or someone advertising there?  I go there to connect with friends and family--the advertisements there are a nuisance to me.  If I needed a Realtor, I would google one or ask a friend who they use. 

Posted by Scott Hendrix, Realtor, Historic Home Specialist (Century 21 Select Properties) over 10 years ago

Thanks Sara,

Sounds like a great program to get involved with.

 

Posted by Paul Smith, BRE# 01107845, Servicing the Lake Tahoe area Real Estate Needs (Sierra Sotheby's International Realty) over 10 years ago

Hi Sara,

Thank you for the keyword suggestion.  That's something new to think about.

Posted by Janet Reilly (Sotheby's International Realty) over 10 years ago

Sara - I didn't know that I could set up to subscribe to be emailed based on keywords.  I will look at the video and set this up, thanks.

Posted by Troy Erickson AZ Realtor (602) 295-6807, Your Chandler, Ahwatukee, and East Valley Realtor (Good Company Real Estate www.ChandlerRealEstate.weebly.com) over 10 years ago

Thanks for the post, Sara.  Good information to use!

Posted by the Chris & Lisa Grus Team, GRI, e-PRO (Premier Realty Exclusive) over 10 years ago
Sara, EXCELLENT idea! Thank you for sharing! Best of luck with all your ideas...you will obviously always be a SUCCESS!
Posted by Ann Sabbagh, President, Sr. Loan Officer (Seacoast Mortgage Corporation, RI (20021119LB & 20031576LL), MA (MC2107) & CT) over 10 years ago

Thanks Sara!

That's an awesome idea, I'm defintely going to set some alerts for my neighborhoods.  It also got me thinking, this can probably be expanded even further pretty easily.  There are lots of community based sites with active forums devoted to topics that usually coincide with a real estate transaction (i.e. getting married, having a baby).  I bet a lot of people are discussing buying or selling on these forums and most forums are searchable and probably a bunch have the ability to set alerts!

Posted by Jay Garrett (Remax Champions) over 10 years ago

I have a profile but not using it like I should.  Ill add that on the to do list for tomorrow.

Posted by Trisha P Realty Group, "Holding the Keys to Your Dream Home" (Realty Executives) over 10 years ago

What a great way to stay connected and participate in things that really matter. I've read some blogs lately where the topic is Social Media and making time for it. With your suggestion, you can really maximize that to the fullest. Thank you for that advice

Posted by Nick Johnson (West USA Realty Revelation) over 10 years ago
Thanks Sara, I've just started and appreciate how much help others are willing to share.
Posted by Margaret C. over 10 years ago

Thank you Sara.  I will have to start using Zillow more!

Posted by Scott Neal (Keller Williams Realty) over 10 years ago

Great information.  Thanks for sharing.

Posted by Sajy Mathew, Making your real estate dreams become a reality! (Coldwell Banker Residential Brokerage) over 10 years ago

Excellent advice, now it's time for implementation! Is there an app for that?

Keith Cox

www.workingweekends.com

Posted by Keith Cox, Sales Manager | Loan Officer | Freedom Mortgage (Freedom Mortgage) over 10 years ago
I just plowed halfway thru "Twitter Marketing for Dummies." Same concept...you can set up keywords and get leads.
Posted by Cheryl Ritchie, Southern Maryland 301-980-7566 (RE/MAX Leading Edge www.GoldenResults.com) over 10 years ago

Thanks for sharing! The camps are great!

Posted by Eric Bouler, Listening to your Needs ( Gardner Realtors, Licensed in La.) over 10 years ago

sounds like you learned alot at ReBarCamp.  I am looking to popping my cherry with all these camps in 2010.  Bookmarked for future reference.  Wish I could feed my blog here to my Zillow & Trulia profile blogs

Posted by Daniel J. Hunter (REALTOR®) over 10 years ago

I like your title "Be Where Your Future Clients Are". It's a little like time travel right from our keyboards! Trulia and Zillow are two sites that I really need to use more in 2010.

Posted by John Novak, Henderson, Las Vegas and Summerlin Real Estate (Keller Williams Realty The Marketplace) over 10 years ago

It makes sense go where the people already are!

Posted by Sherry Chastain, Realtor, Selling Homes, Lake Properties,Luxury Homes,Short Sales (Hendersonville, Nashville, Old Hickory, Lebanon Tennessee) over 10 years ago

Participate