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Featured Listings on Zillow - Major Change To The Site Starting Today

There are two big product changes on Zillow today.  The first is the addition of Rentals to the site, which I blogged about here.  We are very excited to now have this functionality available to both Agents and home shoppers. 

The second change has to do with listings that are manually added to the site, or don't come to Zillow via an automated feed.  If you are one of the few who do this, please pay close attention to this post. 

Starting today, in order to post a home for sale on Zillow, you can either buy a Featured Listing for $9.95 for 180 days, or if you have 50 or more listings, you can send us a listings feed, for free.  Featured Listings are sorted to the top of search results for a particular geography, and receive 6 times more views than non-featured listings --  ensuring that those who are paying us receive extra exposure and extra potential for success on the site.  As with all Zillow listings, the agent can still add unlimited photos and a detailed property description. 

A big reason we made this change was improve the quality of For Sale listings on Zillow.  Specifically, we found that listings manually added to Zillow have a higher occurrence of outdated information, which can lead to a misleading experience for consumers.  We believe this change will eradicate much of this outdated information, as there is greater incentive for a paying advertiser to maintain accurate and updated information on their listings. 

Currently, only 3% of Zillow's 3.6 million For Sale listings are manually posted (1% are FSBO, and 2% are FSBA) so this change impacts only a very small number of listings. The remaining 97% of our listings come to the site from listings feeds, which will continue to be free.

So as a recap, all manual listings on Zillow are now Featured Listings.  It costs $9.95 for 180 days (basically 6 cents a day) and includes:

  • Featured placement at the top of the search results, generating 6xs more views than a basic listing
  • "Featured" designation in the search results and on the listing page
  • Ability to upload unlimited photos
  • A detailed property description
  • All contacts will come directly to you 

And of course, any Agent who currently sends Zillow listing via a feed also has the option to upgrade to a Featured Listing for this low price!

Post a Featured Listing here.

Zillow Featured Listings and Rental Listings

 

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Comment balloon 21 commentsSara Bonert • December 15 2009 09:11AM

Comments

Zilow, how we love to hate you.

This on teh surface seems like a good idea on teh surface.

 

Posted by Andrew Monaghan, CRS, GRI, EPro Associate Broker (The Monaghan Group) over 10 years ago

Sara - so I must be one of the few to manually enter the listings :) - I do it because there are so many errors with the feeds!!! And it's easier :) ~Rita

Posted by Brian Burke, Broker & Advising Expert-Denver Luxury Real Estate (Kenna Real Estate) over 10 years ago

Sara- What about reporting?  Views , downloads etc?

Posted by Jim & Cathy Wood Greater Nashville Area Real Estate (Crye-Leike Realtors, Inc.) over 10 years ago

Jim - Good question.  Two ways:

 

Posted by Sara Bonert, Real Estate Internet Marketing (Zillow) over 10 years ago

(Sorry - hit enter too soon) 

Reporting:

1) We always post traffic on the listings itself.  Go to the lisitng.  Click Home Info in the left hand column.  Scroll to the bottom on the page.  Here you'll not only see traffic for the posting, but for the zip, city, and state as well. 

2) When you create a free account Zillow (whether you have paid listings or they come to us free through a data feed) - you should now be receiving periodic traffic report right to your inbox.  We just started doing this about two months ago. 

Posted by Sara Bonert, Real Estate Internet Marketing (Zillow) over 10 years ago

So many options.  So many choices.  But, I like what I see and think it looks like a great value.

Posted by Douglas Fischer (East Oahu Realty - Selling Honolulu, Hawaii Condos) over 10 years ago

So many options.  So many choices.  But, I like what I see and think it looks like a great value.

Posted by Douglas Fischer (East Oahu Realty - Selling Honolulu, Hawaii Condos) over 10 years ago

This is great for the big markets where Zillow is well established. Curious to see how many Realtors this new service will attract or run off. Either way, it will be highly beneficial for those who commit.

Posted by James K Barath, CMPS, FICO Pro, Certified Military Housing Specialist (Canopy Mortgage, LLC) over 10 years ago

Well, I don't have 50 listings.  I have manually loaded my listings.   But, to have to pay for each listing now might be a strain on someone's advertising/listing budget.   So, I am not sure if I will do this yet.  Does your company have any influence directly with large franchises such as REMAX to get a direct feed from them?  Just curious.  

Posted by Christine Bohn, The Bohn Team, Gainesville FL (RE/MAX Professionals) over 10 years ago

Christine - We actually take a feed from just about every other national franchise, except RE/MAX and Exit - but we would love to!  Feel free to send them my way! :)  Since we don't get a feed from your particular Franchise, there are other services you can use for syndication.  For example, I believe your MLS works with ListHub. 

Posted by Sara Bonert, Real Estate Internet Marketing (Zillow) over 10 years ago

Suprise, suprise....zillow's cutting out the DIYer....I heard that pretty soon you'll be charging a referral fee for all the leads...ouch.

Posted by DIYer over 10 years ago

DIYer - Not sure where you heard we'll be charging for referrals (not on this blog!), but that isn't true.  I do hope spending $10 to have featured advertising on the second most trafficked real estate site ofr 6 months wouldn't cut anyone out. 

Posted by Sara Bonert, Real Estate Internet Marketing (Zillow) over 10 years ago

Sara, what am I missing here?  If you get feeds (from Prudential say) then we won't be charged and our listings will show up?  BUT if we were manually adding these listings we will have to now pay?   What about Postlets and vFlyers?

Posted by Lee & Pamela St. Peter, Making Connections to Success in Real Estate (Berkshire Hathaway HomeServices YSU Realty: (919) 645-2522) over 10 years ago

Lee and Pamela - You got it.  Because we get your listings from Prudential (or Postlet or vFLyer or any other of our 300+ feeds) this change means nothing to you. 

(unless you want to pay $9.95 for 180 days to have your listing Featured)

Posted by Sara Bonert, Real Estate Internet Marketing (Zillow) over 10 years ago

Sarah, I'm one of the 2% agents who inputted their own listings...I also had the option of my listings showing up through realestatebook.com but always felt that I did a better job by inputing on my own...but now with this change, if I have realestatebook.com submit my listings for me, will I still have access to the listings (adding text, photos, open house info)?

Thanks for the help.

Posted by Annie & Bob Pacieznik (REMAX) over 10 years ago

Annie and Bob- Yes, you will.  The key is to make sure the email address on your Zillow profile matches the email address The Real Estate Book has on file for you.  This is how we know to tie the two together.  Also, you could double check if your MLS has a relationship with ListHub, I think they might?

Posted by Sara Bonert, Real Estate Internet Marketing (Zillow) over 10 years ago

and... keep in mind that if you do decide to pay the $9.95 for 180 day (basically $1.67 a month for 6 months) your listing will now be Featured - meaning it sorts to the top of search results and to get more traffic.  Before this change, we used to charge $10/listing per month for this product, so it costs now considerably less. 

Posted by Sara Bonert, Real Estate Internet Marketing (Zillow) over 10 years ago

Thanks for the answer on Twitter.  Not sure how I missed this.  I read your post about rentals and missed this completely.

Posted by Maureen McCabe, Columbus Ohio Real Estate (HER Realtors) over 10 years ago

Another really nice feature is if you are an advertiser on Zillow, there is no charge to post your listings on Zillow. I just found that a few weeks ago and was pleasantly surprised.

Posted by Elizabeth Weintraub Sacramento Realtor Top 1%, Put 40 years of experience to work for you (RE/MAX Gold) over 10 years ago

Why is the chrage $39.95 when  I clcik through the link to post a featured lisitng?  Everywhere else the charge is stated as $9.95 or about 6 cents a day?

Posted by Veronique Schejtman about 9 years ago

Veronique - Rentals are $9.95 and For Sale are $39.95.  If you post through either of these ways on Zillow, the listing will indeed be featured.  However, if you are just trying to get it on the site and don't care if it is featured, then may I recommend posting it on Postlets and it will be syndicated to us for no charge.

Posted by Sara Bonert, Real Estate Internet Marketing (Zillow) about 9 years ago

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