A Real Estate Discussion Blog


New Privacy Options on Facebook- How Much 'Face' Do You Want To Put Forward?

Recently Facebook expanded the options available to users to better control who they allowed to see what information on their Facebook page.  I encourage you to really think though what policies you enact on your page to correspond to your goals of using the site. 

Are you just using Facebook to interact with your close Friends and you post very personal information?  Then you may want to consider setting your privacy options high, and only allow people you've personally let into your sphere see your information and photos.

Are you using Facebook to communicate information about you, the real estate professional?  Then I would recommend being more lax on your settings by allowing people you might not be connected with to see a lot more about you. For example, if a potential client types your name in a search engine, you want them to be able to learn more about you, even though you don't yet know each other. 

You can also do a combination of these two.  For example, people can see your Brokerage name and Profile picture, but not any photos you've uploaded. 

How do you control this?  Log on to Facebook.  Mouse over the Setting Options in the top bar, and click into Privacy Settings then Profile Information.  From there your be walked through a series of options. 

As a real estate professional, which usually means you want a pretty public persona and to be highly accessable, I would recommend people are at least able to see your profile picture and some basic information about you.  You just need to decide how much "Face" you want to put forward, and now Facebook allows you many more options on how to do this. 

I am basically an open "Book" - with very public settings.  However, I don't post anything that I don't care if everyone, including people I don't know, saw. 

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Comment balloon 25 commentsSara Bonert • December 17 2009 09:37AM


Great information Sara. Too many people post anything and everything on Facebook.

Personally, I only use Facebook to post my Real Estate blogs and let the world know what I do for a living.

Posted by Craig Rutman, Raleigh, Cary, Apex area Realtor (Helping people in transition) over 10 years ago

Sara, I noticed that pop-up window when I went on Facebook recently.  I didn't have time to figure it all out so I appreciate the post!

Posted by Craig Richardson (National Realty) over 10 years ago

I'm on FB but not a big fan... I'm a Twitter girl! Digital tracks won't go away ~ ask Tiger Woods!

Posted by Susie Blackmon, Ocala, Horses, Western Wear, Horse Farms, Marketing over 10 years ago



My FB page is really for friends.


i plan to do a website fan page, fans of CathyWood.com on facebook soon.

Posted by Jim & Cathy Wood Greater Nashville Area Real Estate (Crye-Leike Realtors, Inc.) over 10 years ago

Sara, I keep telling my niece not to post photos she wouldn't want  ber Dad to see.  She is not listening. I think I will forward this post to her...thanks

Posted by Rebecca Gaujot, Realtor®, Lewisburg WV, the go to agent for all real estate (Vision Quest Realty) over 10 years ago

I use Facebook for all of the above. My motto is if you wouldn't say it in public, definitely don't say it on Facebook, Twitter or anywhere else online.

Posted by James K Barath, CMPS, FICO Pro, Certified Military Housing Specialist (Canopy Mortgage, LLC) over 10 years ago

I think the added privacy settings are a good thing. It would only take one hacker to create one heck of a mess on your Facebook pages. Discretion at who you accept as friends is also a wise thing.

Posted by John Thomas, EcoBroker, MSEE, MBA (E3 Green HOMES) over 10 years ago

I have two accounts for the same reason, one for close friends & family and one for networking with people that I know

Posted by Ray Saenz, Homes for Sale in Laredo, TX - Texas, Realtor (Exit Realty Laredo) over 10 years ago

I agree, if you don't want your Granny to be ashamed, don't post it.

I just blocked a person who is allowing her arguments with her probably soon-to-be-ex-husband onto FB. She posts something nasty, he responds and they get into a very heated public argument for everyone to see. I am mortified to see it.

Posted by Rebecca Fisher over 10 years ago

I believe you can individually control privacy settings for each thing you post as well.  So if you post something that is specific to real estate you can make that viewable to everyone.

Posted by Michael Barrow, Realtor, San Diego CA Real Estate (Keller Williams Realty - San Diego Metro) over 10 years ago

Sara--Thanks for the details.  I've been seeing headlines about this all over, but hadn't had time to research!

Posted by Tamara Perlman (Referral Network Inc.) over 10 years ago

Michael - Good point, thanks.  That is also true of photos.  So you could set high privacy settings on family photos, and low work event photos.

Aurora - I personally am not a big fan of advising people to have two profiles (one personality is hard enough for me to maintain! ha) However, while I couldn't find the exact verbiage in FB's terms for you, I believe it is actually against FB's policy to have two profiles.  I am pretty sure that they could shut one of them down, if flagged, and then you would lose all your information.  If you want to separate things like that, I would be more inclined to have a personal profile and a fan page for business. 

Posted by Sara Bonert, Real Estate Internet Marketing (Zillow) over 10 years ago

Thanks for the "heads up" on the FB privacy.  Didn't realize they made the change - so I went in and restored my previous settings.  I don't do that much on FB, but would like to know when settings are "adjusted".


Posted by Darla Maddalone (Bend Oregon Homes Online-Principal Broker, SFR, CSP) over 10 years ago

I primarily use Facebook to see the goofy things my teen age grandkids are up to.  I really don't want to share this with my clients or associates.  I would prefer it if Facebook had separate files that would let me keep them separated.

Posted by Myrna Brown over 10 years ago

Myrna - If you use the Groups functionality on Facebook, and you sort of can.  You could post different updates to different Groups.

Posted by Sara Bonert, Real Estate Internet Marketing (Zillow) over 10 years ago

I agree with the guy above.  I am not putting anything on line I would not say in public. 

Posted by Gene Riemenschneider, Turning Houses into Homes (Home Point Real Estate) over 10 years ago

Good post. I only post things that everybody can see and keep my profile public like you.

Posted by Barbara Brescia (Home Towne Real Estate) over 10 years ago

The internet and electronic world is always morphing, so thanks for simplifying this for me so that I can adjust my settings without much research time!  One should never put something online that the entire world could not potentially see...

Posted by Nancy McNamee (Keller Williams Realty) over 10 years ago

Good points, I am not as "open" but not on high privacy either. Some things I don't want shown to any Tom, Dick and Harry. Nice instructions too, thanks!

Posted by Vanessa Stalets, REALTOR, Brentwood TN Homes, Real Estate (RE/MAX Elite) over 10 years ago
Sara, I like your policy of don't put anything out there you don't want everyone to see.
Posted by Gary Woltal, Assoc. Broker Realtor SFR Dallas Ft. Worth (Keller Williams Realty) over 10 years ago

Thanks for the privacy tips. I don't play any of the games on FB because it wants to pull your friend's profile and pictures. But I do get business from FB.

Posted by Jill Watts over 10 years ago

Thanks for your post as I spent hours last night trying to figure out how to create my new fan page (1 of 3 I need to build) and struggled with how to link my blogs. Your post reminded me to sign up for at least one FB and one Twitter group here on AR as that's the best way to learn these things.

Posted by Tina Gleisner, Home Tips for Women (Home Tips for Women) over 10 years ago

I to won't post anything on Facebook that I don't want seen by the world...its a great place to let people know what you do though!

Posted by Sonja Adams (Samson Proprties) over 10 years ago

Sara. Thank you for this. I only promote/share things i absolutely don't care who sees it. You never know who is trolling out there.

Posted by Robert L. Brown, Grand Rapids Real Estate Bellabay Realty, West Mic (www.mrbrownsellsgr.com) over 10 years ago

I am trying to set up my Fan Page. The problem I am having is as follows: In order to set up a fan page you have to first set up a personal profile. Once you have done this you go into pages etc etc. My problem is that from my Fan Page I go into privacy settings and discover that the privacy settings on my fan page is the same as it is on my Profile Page. Once I change it on one it becomes changed on both. I want my profile page as private as possible where as I want my Fan Page as open as possible. Is there an un-convoluted way of achieving this. Please help. I'm not sure if Im allowed to put my contact info here for feedback but, I will anyway. Please email me at BrianBuru@aol.com if you can help.

Posted by D. Brian Heffernan over 9 years ago