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How Would You Describe Twitter

A post on the Social Media Marketing Institute's Blog recently asked people to make up an analogy to best describe Twitter (without using the word 'network').

Here is my best shot:  

You go to the NAR Annual Convention. There are 500 booths. Each with different conversations happening at each booth at the same time. Some of it could be considered just noise, as you don't care about those companies/products/services/latest news. Some of if could be considered good information, as you do care. You chose which booths you want to pay special attention to. At the convention, you may run into people you know and catch up with them while walking around. Also, as you are walking around, you'll naturally hear other people talking to each other in the aisles.

- The convention = Twitter
- The conversations happening in the individual booths that anyone can join in = Thread or themes tied together by a hashtag (#)
- People talking to each other in the aisle, while everyone walking by can publically hear them = @ replies
- People who go behind the booth curtain for a private conversation = Direct message or DM     

- When you exchange business card with someone = "Following" or giving permission to connect

Anyone got any other ideas? 

 

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Comment balloon 9 commentsSara Bonert • January 07 2010 03:33PM

Comments

Twitter is that and so much more!! Wish I had more time right now... suffice it to say Twitter is a great place to listen, learn and, reach out, and hopefully add value.... for starters.

Posted by Susie Blackmon, Ocala, Horses, Western Wear, Horse Farms, Marketing over 10 years ago

Sara, that is a great illustration. When folks first start on it, they don't get it. So I will pass this along next time someone says that to me. Probably today. LOL

Posted by Missy Caulk, Savvy Realtor - Ann Arbor Real Estate (Missy Caulk TEAM) over 10 years ago

Hi Sara.  I hear good things about Twitter.  I even have almost 1000 followers.

But I still don't get it!

Does Zillow have a spot to post our real estate blog?  I have been posting on Trulia, and would like my posts on zillow as well.

Thanks,

Ken

Posted by Ken Tracy, Helping clients buy and sell since 2005 (Coldwell Banker Residential) over 10 years ago

Sara - Your analogy is great.  When I teach Social Media classes, I use a similar one. I tell people to think of Social Media as a cocktail party.  Facebook is the party you have at your house, you invite the guests, and you choose who can listen and who can't.  

Twitter is also a cocktail party, but the whole world is invited.  There's a million conversations going on at once and you have the opportunity to listen or ignore based on the keywords you choose. 

But here is the most important part - you would not go to a cocktail party and shout what your latest promotion is, so don't do it (constant self promotion) on Twitter, or Facebook.  You will just end up alienating the people you're trying to reach in the first place.  Don't sell on social networks, no one wants to hear it.  Listen first, Engage second, establish relationships ... when the time comes to "do business", your loyal followers will know what you do. Just my 2 cents.

Posted by Steve Schwartz, Charlottenulls Premier Real Estate Videographer and Photographer (AmazingVideoTours.com) over 10 years ago

Ken - No, we don't have a blogging platform like you are describing.  There is a field on your profile where you can enter a link to your blog.  Also within the marketing text of your profile, I'd recommend you link to a few of your best posts.  We have Zillow Advice, which is more of a Q and A forum.  You can subscribe to recieve alerts whenever someone asks a question in your area. 

Steve- Perfect, espicially the last sentense about pitching.  That is something that many agents abuse in Zillow Advice that I was just referring to.  Also, with regards to the party analogy, you have to think about what to wear!  Facebook - Come as you are.  Twitter - Business casual.  and LinkIn- Get the suit out. 

Posted by Sara Bonert, Real Estate Internet Marketing (Zillow) over 10 years ago

Hi Sara.  Thanks!

Ken

Posted by Ken Tracy, Helping clients buy and sell since 2005 (Coldwell Banker Residential) over 10 years ago

Sara

Your post and it's comments are teaching me a few things. What it is I don't know yet, but as I experiment with Twitter I am sure I will find out.

Ty

Posted by Ty Lacroix (Envelope Real Estate Brokerage Inc) over 10 years ago

Sara - LOVE your comment on "what to wear".  Can I use that?  :)

 

Posted by Steve Schwartz, Charlottenulls Premier Real Estate Videographer and Photographer (AmazingVideoTours.com) over 10 years ago

Steve- Sure!  Ha- I probably stole it somewhere along the lines myself.  Best!

Posted by Sara Bonert, Real Estate Internet Marketing (Zillow) over 10 years ago

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