Over the last couple of months there have been many announcements that social media (ie Tweets) will start working their way into search results. There haven't been a lot of details on how exactly this is going to happen, but if you were still looking for that one more reason to get on Twitter, this could be it.
Here are some interesting excerpts:
"..in the social context, the number of people following someone is similar to the number of links pointing to a page. We know Google ranks web pages on the number and quality of those links (amongst other factors). It is not just about the number of Twitter followers, but also figuring out who the "reputed followers" are. You earn reputation, and then you give reputation. If lots of people follow you, and then you follow someone-then even though this [new person] does not have lots of followers, it is equated to a popularity contest."
"One user following another in social media is analogous to one page linking to another on the Web. Both are a form of recommendation. As high-quality pages link to another page on the Web, the quality of the linked-to page goes up. Likewise, in social media, as established users follow another user, the quality of the followed user goes up as well."
"Google uses a 'signal in the noise' methodology to figure out if and when to show these results. He also explained how hashtags in Twitter might be a signal of a lower quality tweet. Hashtags could serve as red flags to lower tweet quality and attract spam-like content."
This is really interesting information. It reinforces the message that Social Media instructors always try to teach, that isn't all about the number of followers you have, but the quality of those followers. And to get quality followers, in comes back to content, and tweeting quality information.
One way to gauge how well you are doing this could be to check in with the site www.Klout.com which looks at your followers, the information you are sending out, and how well you engage with your follower base.
This will be an interesting topic to continue watching. But at the end of the day, I think the main strategy should be similar to blogging. There are some slight things you can do to improve the search engine ranking of your blog posts. But at the end of the day your content is for your readers and the decisions you make on what to write should be for them. When you start writing to gain systems, you risk losing your voice and style and potentials readers. Blog and Tweet what you are passionate about. You readers will benefit, and eventually that will work its way to Google.