A Real Estate Discussion Blog


Want Friends and Followers? Quit Talking About Yourself!

I love reading Dan Zarrella's blog where he uses data from 60,000+ Twitter accounts to report on trends. 

Today's revelation: "Accounts that have more followers do not tend to talk about themselves much."

While interesting because it has data to support this claim, I couldn't help but think - doesn't that apply in the real world too?  How many people are attracted to those who opine on and on about themselves? 

Once again, another example about how 'in person' actions that give you desired outcomes are examples of how you should act in the social media world as well. 





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Comment balloon 14 commentsSara Bonert • January 29 2010 08:11AM


We need to be reminded that it is not about us....it is about what we know and how we can help our clients.

Posted by Diane Osowiecki, Greater Nashville Real Estate (Diane O and Friends - Benchmark Realty) over 10 years ago


I had walked away from Twitter because of all the Litter, but have decided to re-engage and highlight stuff I find interesting.

My last couple of tweets were videos I found interesting.  I just recommended an Op-Ed piece from the NY Times about the Holocaust.  It is the sort of thing my followers can expect in the future.

Posted by Mike Jaquish, 919-880-2769 Cary, NC, Real Estate (Realty Arts) over 10 years ago

Mike - I think over the next two years you are going to see a surge in companies providing tools to help concentrate and focus social media efforts.  For example, demand spot is an interesting one to watch from a real estate perspective.  Tweet Deck helps me do what you described, cut through the litter.

Posted by Sara Bonert, Real Estate Internet Marketing (Zillow) over 10 years ago

Many people, including myself, still need to learn the ropes of using twitter.  It takes some time and experience to get it right.

Posted by Jeff Craig, Greensboro Area Real Estate Photography (Hang Me Up Photos) over 10 years ago

Good information. So it is not all about me! Thanks for the reminder!

Posted by Gary L. Waters Broker Associate, Bucci Realty, Fifteen Years Experience in Brevard County (Bucci Realty, Inc.) over 10 years ago


It makes sense. Lots of it. Talking about yourself isn't going to help a potential client looking for mortgage or real estate information.

Posted by Esko Kiuru over 10 years ago

Ask someone about themselves and you're bound to make a friend!!

Posted by John Basila (A Denver Home) over 10 years ago

I thought it was all about me! LOL 


Posted by Andrea Geller (HOT PROPERTY® The Chaz Walters Group at Coldwell Banker Residential Brokerage) over 10 years ago

Interesting chart. I wondered when someone was going to do a sorta ROI on Twitter.

One of the things I learned early on in How to Win Friends and Influence People, was people like to hear their name and be listened to. Meet with a client let them talk....they think great meeting or person.

Talk about yourself?  Bad meeting.


Posted by Missy Caulk, Savvy Realtor - Ann Arbor Real Estate (Missy Caulk TEAM) over 10 years ago

In marketing one of the power words you can use (other than a persons name) is YOU.  Talk about the other person (or listen to them) not about yourself is completely correct. BTW - this is good advice online and off...

Missy hits the nail on the head with her comment.  IMO everyone should be required to read How to Win Friends and Influence People.



Posted by Josef Katz, {Marketing Maestro} (Digital and Direct Response Marketing) over 10 years ago

Giving is the best way to get followers. Those that take don't see the same return from social media.

Posted by Bill Gassett, Metrowest Massachusetts Real Estate (RE/MAX Executive Realty) over 10 years ago

Great Post!  My wife is the only person who seems interested in me talking about myself.  Either she has some  very rare disorder or she's a great actress :)   Tweets that are informative and / or funny seem to pull me in.

Posted by the Chris & Lisa Grus Team, GRI, e-PRO (Premier Realty Exclusive) over 10 years ago

Very helpful and to the point.  This makes good sence.  Thank you - Troy Funk



Posted by Troy Funk, Broker / Associate (Allison James Estates & Homes, Sarasota 941-957-3737) about 10 years ago
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Posted by tulanfza over 8 years ago