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Video Series On Zillow's Marketing Tools and Tips

For all you who want to know more about Zillow but don't want to pour throw a bunch of posts to get all the information, I recently did an interview with Joe Zekas of YoChicago.com.  Joe broke the interview into a series of four short videos, so you can read the part that most interests you.

Marketing Tools on Zillow - Part 1 of 4 (6:42) http://youtube.com/watch?v=dIQtP9uA8Pw.  In this interview we discussed what a great marketing platform Zillow is for Agents.  Specific functionality on the site that we cover are: the launch of Zestimates, For Sale for free, Broker Listing Feeds, and the Make Me Move.  I said that 830,000 people had "claimed their home" on Zillow, this number has since increased to over 950,000 claimed homes.  Joe also asked me what percent of our audience is actually in the market to buy or sell.  I said 53% and we have since gotten updated data that says 66% of our audience is actively in the market. 

Smart Ways for Agents to use Zillow - Part 2 of 4 (2:54) http://youtube.com/watch?v=fSEqFMV9nrM Part 2 we discuss specific ways that Agents are specifically using Zillow to marketing themselves and listing online. 

Best Practices for Zillow EZ Ads - Part of 3 of 4 (3:44) http://youtube.com/watch?v=Q7iz-Wgqooc Here we discuss Zillow's Advertising product that allows Agents to Zip Code target their advertising where you only pay one penny each time your ad is displayed online.  Good for Agent branding or advertising a new listing or open houses!

Zillow Freebies for Real Estate Agents - Part 4 of 4 (4:29) http://youtube.com/watch?v=uFRCKXN7jXo Finally, we wrap up everything we covered.  We also briefly cover some of Zillow's most recent product launches such as a national discussion area and specific neighborhood forums.   

                                         

 

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Comment balloon 9 commentsSara Bonert • July 26 2007 09:35PM

Comments

Thanks for the pointers.  I will be sure to go take a look.
Posted by Liz and Tim Frangioso (Keller Williams Realty) almost 13 years ago
Great post!  Many great points to market on the web!  Many thanks Sara.
Posted by Provadus Home Loans, Technology bringing you home. (Provadus Home Loans) almost 13 years ago
Sara, thank you for sharing. A lot of good information.
Posted by Artur Urbanski, Helping property owners to maximize property value (Cimpler Real Estate, Inc.) almost 13 years ago
If you are really into Zillow video, one more for you.  David Gibbons, Director of Community Relations at Zillow, just did an interview with Inman TV discussing Zillow's Social Media strategies.  It is a great interview! http://www.inmantv.com/?p=45
Posted by Sara Bonert, Real Estate Internet Marketing (Zillow) almost 13 years ago
Thanks. Is it OK to place some of this links in our password protected page for agents? Please let me know.
Posted by Anonymous almost 13 years ago
Thanks. Is it OK to place some of this links in our password protected page for agents? Please let me know.
Posted by Artur Urbanski, Helping property owners to maximize property value (Cimpler Real Estate, Inc.) almost 13 years ago
Artur- Are you asking if it is okay to post a link to your website on your profile page?  Of course!  A link to your website will also appear on each one of your listings you post on Zillow.
Posted by Sara Bonert, Real Estate Internet Marketing (Zillow) almost 13 years ago
Hi Sara, it was nice meeting you in person at RE Connect in San Francisco.
Posted by Artur Urbanski, Helping property owners to maximize property value (Cimpler Real Estate, Inc.) almost 13 years ago
Hi Sara, it was nice meeting you in person at RE Connect in San Francisco.
Posted by Artur Urbanski, Helping property owners to maximize property value (Cimpler Real Estate, Inc.) almost 13 years ago

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