For all you who want to know more about Zillow but don't want to pour throw a bunch of posts to get all the information, I recently did an interview with Joe Zekas of YoChicago.com. Joe broke the interview into a series of four short videos, so you can read the part that most interests you.
Marketing Tools on Zillow - Part 1 of 4 (6:42) http://youtube.com/watch?v=dIQtP9uA8Pw. In this interview we discussed what a great marketing platform Zillow is for Agents. Specific functionality on the site that we cover are: the launch of Zestimates, For Sale for free, Broker Listing Feeds, and the Make Me Move. I said that 830,000 people had "claimed their home" on Zillow, this number has since increased to over 950,000 claimed homes. Joe also asked me what percent of our audience is actually in the market to buy or sell. I said 53% and we have since gotten updated data that says 66% of our audience is actively in the market.
Smart Ways for Agents to use Zillow - Part 2 of 4 (2:54) http://youtube.com/watch?v=fSEqFMV9nrM Part 2 we discuss specific ways that Agents are specifically using Zillow to marketing themselves and listing online.
Best Practices for Zillow EZ Ads - Part of 3 of 4 (3:44) http://youtube.com/watch?v=Q7iz-Wgqooc Here we discuss Zillow's Advertising product that allows Agents to Zip Code target their advertising where you only pay one penny each time your ad is displayed online. Good for Agent branding or advertising a new listing or open houses!
Zillow Freebies for Real Estate Agents - Part 4 of 4 (4:29) http://youtube.com/watch?v=uFRCKXN7jXo Finally, we wrap up everything we covered. We also briefly cover some of Zillow's most recent product launches such as a national discussion area and specific neighborhood forums.