Today I wanted to talk about the social networking tool, Yammer (insert eye roll here and groan "another one..."). But wait, this one is different, it is a PRIVATE network that I think could be very powerful for local real estate offices.
Yammer is basically like Twitter where people post information in real time, only who sees the posts are contained to select people. For example, at Zillow we have a Yammer account set up where only Zillow employees can post and see what each other writes. For me personally, it is great because I work remotely and it can be hard to keep up with what everyone is doing in the home office.
I thought this service would also be great for real estate offices, because typically the people in the office are always out doing their own thing (showing homes, giving listing presentations, attending CE, etc). Since you aren't seeing each other face to face every day, using Yammer would be a great way to stay connected and update to date on any information that is beneficial to the office.
With Twitter, Facebook and Foursquare I am constantly checking in and updating information. With Yammer I only go in when I have something beneficial to my peers to say - so the time commitment is very small. Right now I only post about 2-3 times a week. And at the end of the day, I get one email with all the Zillow Yammer updates for the day, rolled up into one email I can easily scan.
It is free to set up a Yammer account, and then of course there are upgraded plans if you want to expand the features available. But so far the free plan has been sufficient for us.
Yammer is a great way to connect people who are going different directions, which is why I think it is perfect for real estate offices. You'd easily be able to share information about upcoming meetings, new product launches, tips and tricks you learn in the field, etc. - all while keeping this information private from your competition.