A Real Estate Discussion Blog


Want To Increase The Volume Of Leads You Get From Zillow?

There is a lot on Zillow that you can do to market your listings and yourself, for free.  But what if you really want to stand out?  What if you want to grow the number of leads generated on the site?  What if you want to maximize your exposure to the nearly 11 million people that visit Zillow each month?  Then the Premier Agent program may be for you.

First, let me start by saying what this program is NOT. It is NOT a system where you pay for leads.  Any lead a user sends through Zillow goes directly to the person they intended to receive it, regardless of whether the agent is a paying customer or not. 

What it IS - a system to help increase the number of ZIP code targeted leads.  Premier Agents receive a 17 times lift in lead volume verses agents participating in the free listing exposure program.  Each month they pay a set, contracted monthly advertising fee. 

The Premier Agent program is a system where the agent designates a ZIP code in which they would like to increase their exposure.  Zillow will surface the agent in a number of creative ways within that ZIP to drive more awareness and contacts to that agent.  For example, remember on Zillow that we have a database of all homes, not just those that are on the market.  So we can display agents in their chosen ZIP codes on homes that are not for sale, to drive CMA leads. 

Premier agents also recieve special treatment to their personal listings.  The listings will be Featured, meaning that they show up at the top of user search results (think about the difference of being on the first page of a search engine's search result, verse the third page).  And on the listing detail pages themselves, the listing agent gets an enhanced contact module, with an extra large photo and larger lead form. 


There are other benefits to the program, but I would encourage you to call 866-324-4005 and speak to one of our account managers to get a full understanding of what the potential is in your farm area.  The cost to participate varies across ZIP codes. This program was completely reworked in April of this year.  So if you were a past customer, it is different.  And if you are an existing customer, I would encourage you call your account manager to get an update. 

866-324-4005 or sales@zillow.com

Here is a link to some Zillow Premier Agent testimonials from fellow Active Rainers who are actively using the program! 




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Comment balloon 24 commentsSara Bonert • June 14 2010 06:07PM


Thank you for teaching others one of the many values of lead capture.
Posted by Travis Wichmann (Amerifirst Financial NMLS # 305427) almost 10 years ago

Thanks for sharing - sounds like a great program!

Posted by Norma J. Elkins, Realtor - Elkins Home Selling Team ( Elite Realty Group) almost 10 years ago


I'm going to call even though I haven't opted for similar programs in the past. Trying to keep an open mind!

Posted by Irene Kennedy Realtor® in Northwestern NJ (Weichert) almost 10 years ago


Sounds interesting. I will definitely check into it.

Thanks for sharing,

Matt Naumann

Posted by Matthew Naumann, Goose Creek, SC Real Estate Agent (Exit Realty Charleston Group) almost 10 years ago


Thanks for the information. The Zesitmate has been a point of contention for many agents and their clients, but my current opinion is that it forces us, as agents, to explain the concept of appraisal and market value in more detail to our clients and prospects.

I must admit, I was quite skeptical on the value of Zillow for agents, but have heard other agents in my office who are getting positive results.  I will definitely be giving this strong consideration.

Don Corson

Posted by Don Corson (Coldwell Banker King Thompson) almost 10 years ago

Hey all - Thanks for considering the program.  I can tell you that the agents who are participating are seeing serious increases in response.  And again, these are leads where the person is specifically opting to send a lead to you.  They are not generic leads that get sold to various people.  And the are leads from people in different phases of the real estate purchase cycle, such as CMA leads to property leads. 

Posted by Sara Bonert, Real Estate Internet Marketing (Zillow) almost 10 years ago

Reality is Zillow has to make money just like the rest f us! A qualified lead is valuable!

Posted by Marc Korody (Korody Business Services) almost 10 years ago

Good description of Zillow from the Agent's perspective.  An agent recently asked me to add a link to Zillow from his website.  I asked him if he wanted to drive traffic to his competitors, not a good idea.  We decided to open the link in a new window, so his visitors would not be lost.

Posted by George Fanucci, Internet - Technology - Business - Solutions (CoreFact.com) almost 10 years ago

Hey George - This is sort of off-topic of the blog post, but you should check out this link in response to your comment: http://www.zillow.com/cobrand/.  If an agent wants to include the link, opening in a new window is a good solution.  But to make it even better they can include this co-branding, so a link back to the originating site will appear across the top of the page the whole time the user is surfing Zillow.  (free service)

Posted by Sara Bonert, Real Estate Internet Marketing (Zillow) almost 10 years ago

Please contact me next week.

I am interested in getting more information.

I have talked to several local agents that are very pleased with Zillow

Posted by Travis wade almost 10 years ago

Travis - I am glad to hear this!  I will definitely have someone follow up with you.  You can also email in at sales@zillow.com or call 866-324-4005 if that is more convenient for you. 

Posted by Sara Bonert, Real Estate Internet Marketing (Zillow) almost 10 years ago

My rep Ryan keeps calling me; hopefully the new program is more like the original program.

Posted by MichelleCherie Carr Crowe Just Call...408-252-8900, Family Helping Families Buy & Sell Homes 40+ Years (Get Results Team...Just Call (408) 252-8900! . DRE #00901962 . Licensed to Sell since 1985 . Altas Realty) almost 10 years ago

Always a way to sell leads to agent.  Is a nver stopping cycle.. I get at least 3-5 calls a week -about buying leads.

Posted by Keji Ogunleye, GRI, SFR, KejiYour Realtor (Fairfax Realty, Inc) almost 10 years ago

It's been on my to-do list since April, but I just haven't gotten that job done yet, so thanks for the push to call them.

Posted by Dee Nofziger, Maumee Real Estate, Toledo Homes, Key Realty (|Key Realty | Maumee Toledo Real Estate Blog) almost 10 years ago

I can vouch for Zillow, one of the best companies for generating leads.  I've had more impact and results from Zillow then Trulia or Realtor.com


Stanley Barsch

Posted by Stanley Barsch, Realtor, GRI - 240.882.8512 (Realty Executives Premier) almost 10 years ago


I am one of Zillow's premier agents and am very satisfied with they programs.

Have a wonderful day to all!!!

Sandra J Steele

Posted by Sandra Steele, Integrity, Knowledge - 37 Years of Experience!!! (Wise Choice Properties, Sedona/Verde Valley Branch) almost 10 years ago

I have actually had more success with Active Rain and Trulia. I have a Zillow Account (relatively new) and I know it gets more visitors BUT, Active Rain is very well optimized for the search engines AND Trulia is the online real estate page for the Washington Post (local paper). So if I want local, Trulia is kicking BUTT!

Posted by Tom Robinson almost 10 years ago

Thanks for using my ad. I am taking out a buyer tomorrow. Fourth of July weekend is ending up like Memorial Day was. Busy, partly with leads generated by Zillow. Why I think I am successful with Zillow is a result of attending one of your sessions. Its just not paying  but learning how to use all the tools Zillow offers agents, how to best use them  resulting in an optimize online presence. 

If I did not do all the rest, I don't think paying would be worth it. You cannot expect to pay, get leads and close. Like everything else it is work. 

An example is I have gotten leads through Zillow as a result of my other social networking efforts. 

Posted by Andrea Geller (HOT PROPERTY® The Chaz Walters Group at Coldwell Banker Residential Brokerage) almost 10 years ago

Sorry to keep making you work on holiday weekends - ha-ha!  You are definitely a poster child for how to use online marketing effectively!

Posted by Sara Bonert, Real Estate Internet Marketing (Zillow) almost 10 years ago

Thanks. Just got back from showings with a lead I got yesterday from Zillow. We should be going to contract on something by the middle of next week. 

I would find it interesting to see if leads go up on holiday weekends. 

Posted by Andrea Geller (HOT PROPERTY® The Chaz Walters Group at Coldwell Banker Residential Brokerage) almost 10 years ago

I am going to look into it right now. 

Posted by Wendy Hayden, Chesterfield, Richmond & Powahatan (Photographer, Home Stager, ePRO) almost 10 years ago

Sara even though I am not big at all on lead generation companies-I HAD A HORRIBLE EXPERIENCE WITH ONE COMPANY,I am going to look into this. Thanks for sharing this. Great post.

Posted by Lanre-"THE REAL ESTATE FARMER" Folayan, I don't make promises.I deliver results.SOLD HOMES (Keller Williams Select Realtors-Buy a home in Washington DC. Sell a home in Washington DC) almost 10 years ago
In addition to the leads, I have benefitted from my REVIEWS. Your clients have to sign in to provide feedback, makes it more authentic. I use the link in a lot of my marketing. I also used it in my profile on AR.
Posted by Dee Cain, Real Estate With Care almost 8 years ago

Numbers don’t matter as much as results. Focus on conversion strategies over building volume. Because if you’re not setup to convert, the volume won’t help you one bit.

Posted by Inna Ivchenko, Realtor® • Green • GRI • HAFA • PSC Calabasas CA (Barcode Properties) over 2 years ago