There is a lot on Zillow that you can do to market your listings and yourself, for free. But what if you really want to stand out? What if you want to grow the number of leads generated on the site? What if you want to maximize your exposure to the nearly 11 million people that visit Zillow each month? Then the Premier Agent program may be for you.
First, let me start by saying what this program is NOT. It is NOT a system where you pay for leads. Any lead a user sends through Zillow goes directly to the person they intended to receive it, regardless of whether the agent is a paying customer or not.
What it IS - a system to help increase the number of ZIP code targeted leads. Premier Agents receive a 17 times lift in lead volume verses agents participating in the free listing exposure program. Each month they pay a set, contracted monthly advertising fee.
The Premier Agent program is a system where the agent designates a ZIP code in which they would like to increase their exposure. Zillow will surface the agent in a number of creative ways within that ZIP to drive more awareness and contacts to that agent. For example, remember on Zillow that we have a database of all homes, not just those that are on the market. So we can display agents in their chosen ZIP codes on homes that are not for sale, to drive CMA leads.
Premier agents also recieve special treatment to their personal listings. The listings will be Featured, meaning that they show up at the top of user search results (think about the difference of being on the first page of a search engine's search result, verse the third page). And on the listing detail pages themselves, the listing agent gets an enhanced contact module, with an extra large photo and larger lead form.
There are other benefits to the program, but I would encourage you to call 866-324-4005 and speak to one of our account managers to get a full understanding of what the potential is in your farm area. The cost to participate varies across ZIP codes. This program was completely reworked in April of this year. So if you were a past customer, it is different. And if you are an existing customer, I would encourage you call your account manager to get an update.
866-324-4005 or email@example.com
Here is a link to some Zillow Premier Agent testimonials from fellow Active Rainers who are actively using the program!