A few weeks ago, Zillow announced that we were going to begin accepting Broker feeds in the future. Since then a lot of development has been going on behind the scenes to be able to offer this functionality to Brokers. While we still have a lot more to do until we post the feeds live on the site, we have some updates to share with you.
First off, there is now an official URL to get the information you need to start the feed process, http://www.zillowfeeds.com/. We have centralized all of the available information on this page. Be sure to fill out the form and give us your contact information so we can continue to send you updates as more information becomes available. Also on the form, please supply your feed URL. We will then test the feed ensuring that when your feed get set live, your information will be properly displayed from the get go.
As we have been out talking to Brokers about displaying their listings online, we have heard a lot of great questions. We took the most frequently asked questions and compiled them into a convenient document called Zillow Listings Feed Guide, An Overview. Questions like "Why Should I Feed To Zillow" and "How Do You Handle Leads" are answered.
Next, we have posted the Technical Specifications for feeding to Zillow, called Zillow Interchange Format (ZIF), which will allow you to automatically create information rich listings. If you currently have your data in the Trulia Feed Format (TFF), we can accept this format as well. Simply supply the URL of the feed you wish for us to pull from and we will take a look at it. If there are any compatibility issues with the code supplied, we will let you know.
Finally, the Terms Of Service are also now available online. We tried to make these as non-lawyer speak and short as possible!
We are so excited to be partnering with Brokers to supply this marketing platform to the Real Estate community. We continue to work as quickly as we can to bring the automated feed to the market, as we have heard much demand for such a process. In the meantime, you can still upload your listings through the Post Homes For Sale page.
(Updated the Terms link on 9.17.07)