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You Weren't Going To Learn About Blogging At the NAR Convention

Going to NAR's convention in Vegas and want to learn how to use Excel?  No problem, attend the class on how to use Excel.  

Need to learn more about how to market luxury properties?  No worries, there was a class on that too. 

You hear a lot about this thing called Web 2.0 and want to know more about it?  Take your pick from the three or four classes on this topic. 

Want to start blogging and need to know where to begin?  Sorry.  You are out of luck, no classes offered for this particular topic.

Huh?  Wouldn't this be an obvious choice of a class topic?

I give NAR credit for offering a wide array of classes with some very interesting speakers at the Convention last week in Vegas.  Some of the sessions I attended were pretty good.  Most of the sessions I personally went to dealt with internet marketing and 2.0 concepts.  In each of the sessions the rooms were packed, telling me that Realtors have a huge desire to learn more about how they can better market themselves in this 2.0 world. 

 Of course blogging was mentioned intermittently throughout various sessions, but it was obvious by the questions that the audience asked that they could have used a blogging primer before launching in to the more involved 2.0 concepts which each speaker discussed.  For example, a larger broker spoke of all the leads that they were getting through their blog which they had integrated into their corporate website on which they inserted numerous links moving the consumer around their website.  Next questions from the audience- how do you get a blog? 

The obvious omission of a blogging class seemed almost intentional to me by NAR.  Why would they do this?  For the last year NAR has said that it is going to explore how much it wants to regulate blogging.  "We tabled the Internet-related issues...blogs to name a few until November.  The subcommittee will be looking at Article 12 to see if we need a broader more encompassing ethical direction guiding all forms of communication."  

I don't know where they landed on this issue yet.  But by ignoring the issue until they make up their mind is handicapping Realtors in utilizing a marketing technique that could be making them money today.  Let say they make a decision this month on these Blogging issues.  It is going to be another whole year before next year's convention when the topic can be discussed to their satisfaction.  Think back to how much you knew about blogging one year ago.  Can you imagine where it is going to be in another year!

I think by not offering any basic b classes this year, a huge gap in the people who get it and the people who don't will be created.  There are those that have fully embraced blogging and will be able to grow with the medium as it grows. And there are those who don't have a clue right now and without a basic education today, are going to continue to left behind even further. 

(image courtesy of Maxine for Hallmark)





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Comment balloon 11 commentsSara Bonert • November 18 2007 06:59PM


Hi Sara...I asked many Realtors if they were on Active Rain, very few knew what I was talking about , some said they had heard of AR. I think these folks will be joining us soon after talking to me, I hope to send invitation to everyone that exchanged cards with me.

 My Wife overheard a two Realtors saying" what's plogging?" The Other said"I'm not sure, but I think it has something to do with the Internet". My wife that was funny especially, when they did not even have the term correct.

Currently Blogging is limited in use, however my prediction is it'll be bigger than web sites with Realtors by this time next year, In AR alone I think there are now over 50,000 members, when I joined last Winter there was around 10,000 here.

Cheers, have a great day!

Posted by Fred Carver Personal Real Estate Corporation, Accredited Real Estate Consultant (RE/MAX Camosun Victoria BC Real Estate) over 12 years ago
The NAR isn't about to offer a class on something they plan to try and strangle the life out of....at the begging of the big boys!
Posted by Jessica Horton Jessica Horton Realty, Jessica Horton: I'm not #1... You Are! (Jessica Horton - Jessica Horton & Associates) over 12 years ago

I was disappointed that the Expo had nothing about blogging as well. Still, I made some good blogger connections among attendees and have a lot of new ideas to work on. Sorry I missed you while you were in Las Vegas. Would be great to get together the next time you're here!

Posted by John Novak, Henderson, Las Vegas and Summerlin Real Estate (Keller Williams Realty The Marketplace) over 12 years ago
Sara, OMG you're right!  Didn't notice it, but yeah.  Wonder why.
Posted by Karen Webster...Grand Rapids, MI Realtor (5 Star Real Estate, Grand Rapids MI) over 12 years ago

Fred-  Oh boy, plogging?  Seriously?  Maybe we shouldn't laugh and this is some Web 3.0 term that they know about that is way ahead of the curve.  Or not.  They must have been too busy writing their newspaper creative to have time to learn about blogging. 

Jessica - Exactly.  But to totally ignore it altogether?  Wow. 

John- Would have been nice to see you too, I bump into your profile all the time on AR. 

Karen- See Jessica's comment upon. 

Posted by Sara Bonert, Real Estate Internet Marketing (Zillow) over 12 years ago
Oh, I would lighten up on them. They've always been a year or two behind the technology.
Posted by Nancy Moeller (Seven Gables Real Estate) over 12 years ago


It is unbelievable, isn't it?  I felt the same way after attending the Michigan Ass'n of Realtors Convention in September.  No problem finding a class on how to use your PDA, but blogging?  Fuggedaboutit.

Posted by Stefan Scholl, Northern Michigan Real Estate (Buyer's Broker of Northern Michigan, LLC) over 12 years ago
Sara, I think the problem with NAR is the world is moving on Internet time and they are slow to catch up. A whole generation is coming up behind us with text messaging, blogging, and social networking. Those REALTORs that figure this out will stay ahead of the pack. Thanks for being my floor reporter and eyes and ears of someone who attended the convention. It sounded great to be there.
Posted by Gary Woltal, Assoc. Broker Realtor SFR Dallas Ft. Worth (Keller Williams Realty) over 12 years ago
Gary-  Yes, overall it really was a great conference.  This one little part fell short.  I can appreciate the complexity of organizing a show for 30,000 people. 
Posted by Sara Bonert, Real Estate Internet Marketing (Zillow) over 12 years ago
I think you're exactly right about the growing gap between the ones who fully embrace blogging and the ones who don't. 
Posted by Seth Callen (Farmers Insurance) over 12 years ago
Sara, I too was a very disappointed that our new world was not even memtion. I always enjoy NAR. I hope next year in Orlando they will invite the power of Active Rain to enlighten the membership of NAR. Over all Las Vegas was a great get away.
Posted by Frank Rubi, FrankRubiRealEstate.com (Frank Rubi Real Estate, LLC) over 12 years ago