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Brad Inman's 5 Take Aways From Inman Connect NY 2008

Last week Brad Inman opened Inman Connect with 5 points he felt Realtors needed to embrace to make Go to fullsize imagea different in 2008.  He stated that nationally real estate was down 18% year over year.  What are we going to do to help move the trends in the right direction?  These points are all Brad's and I tried to fill in around them the best I could remember.  I think he is right on, again.

1) Be a consumer advocate-  You helped people get in their loans and you should help people stay in them.  Pick up the phone and call everyone you sold a home.  Reach out to them.  Make sure they know what resources are available to them.  Consumers reach for competence, be there for them.  

2) Cut costs- Buckle down.  We are in a downturn and money needs to be spent smartly. 

3) Participate in the online conversation- You need to be where your customers are.  You are still very necessary to the end means of completing a transaction.  Make sure you are positioning yourself to be considered when it comes time to actually transact.

4) Expect government scrutiny- But embrace it.

5) Find and use new technology available to cut costs-  In the process you'll probably find these cost saving measures are actually saving you time as well, on top of gaining new business.  The amount of new technology out there is mind-blowing, and so much of it is free. 

Hope these points sparks something within you to go and get the next transaction done. 

 

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Comment balloon 9 commentsSara Bonert • January 17 2008 02:40PM

Comments

Hi Sara - great post - I have been really looking forward to reading all from this one - thanks for the update!
Posted by Courtney Cooper, 206-850-8841 (Ben Kinney Brokerages Leadership at our Keller Williams North Seattle Office) over 12 years ago
I missed attending this one... first miss in awhile.  Any specific highlights?
Posted by Chris Hendricks over 12 years ago
I missed attending this one... first miss in awhile.  Any specific highlights?
Posted by Chris Hendricks over 12 years ago

The vibe was a little different this year because of market conditions.  Brad had quite a few scholars and wall street guys speak and they were a TOTAL downer.  Very pessimistic.  Almost too much so, I thought.  Realtors on the panels tried to counter them.  At least it was interesting to get another perspective. 

There really wasn't any hot, new "it" company.  I think the newest company that got the most splash was frontdoor.com. 

Lots of talk about video this year and social media. 

Posted by Sara Bonert, Real Estate Internet Marketing (Zillow) over 12 years ago
Sara, what kind of government scrutiny was he referring to?  I'm not sure what you mean.
Posted by Elaine Hanson, REALTOR - Topanga, CA Real Estate Agent (Compass) over 12 years ago

Elaine- He didn't elaborate, but I can only assume more scrutiny around the finance side of completing the transaction. 

Posted by Sara Bonert, Real Estate Internet Marketing (Zillow) over 12 years ago
I'm fairly certain he was referring to transparency and data sharing as well. Most of the scrutiny over the past year has been from the DOJ regarding data. But I could be wrong :)
Posted by Michael Price over 12 years ago

Sara, I'm glad you posted this. Those of us that couldn't make it to NYC are still interested in what is happening.

Bill Roberts

Posted by Bill Roberts, "Baby Boomer" Retirement Planner (Brooks and Dunphy Real Estate) over 12 years ago

Yes- great post.  thanks for filling us in with the details of this conference.

Posted by Judy Greenberg, Coldwell Banker - Buffalo Grove - Long Grove Homes (Coldwell Banker Long Grove) over 12 years ago

Participate