BIGresearch Simultaneous Media Survey recently released very interesting statistics on just who is blogging. These statistics pertain to the blogosphere as a whole. I wonder what the demographics would look like if you boiled it down to just real estate? 
This information was released by Media Post, which is a subscription site, so I can't link to it. But here are the juicy highlights:
Who Is Blogging?
Of the survey participants who said they regularly blog:
- 53.7% were male
- 44.7% were married
- 28.4% had a professional or managerial position (good group to sell houses to!)
- 10.4% were students
- Average age was 37.6 years old (the average 18+ adult populace is 44.8 years old and the average Realtor is 51)
Interestly, Bloggers report having a lower income than the average population, $55,819 vs.$56,811. However they are better educated 14.3 years of education vs 14.2 year. Maybe if they got away from behind the computer screen they would be out selling more. Ha-ha! My guess is this has more to do with the average age being lower, and thus not quite earning as much yet.
Blogs and Politics
Blogs are playing a huge roll in the election campaigns this year. 24.6% of registered voters said that "regularly or occasionally" read a blog. Looks like it going to be much more important for Hillary and Obama to get on the bandwagon than it will be for McCain.
- 37.6% of Libertarians regularly/occasionally blog
- 26.9% of Democrats
- 25.7 of Independents
- 22.9% of Republicans
Bloggers Love Being In Touch:
When the average Blogger's use of communication tools was compared to that of an average American adult, it was found that Bloggers are much more in touch with being in touch.
| Regular/Occasional New Media Usage (Top 5) | ||
|
| % of Regular/Occasional Bloggers | % of Adults 18+ |
| Cell Phone | 93.0% | 87.5% |
| Instant Messaging | 75.3% | 49.3% |
| Download/Access Video/TV Content | 72.2% | 45.0% |
| Video Gaming | 66.9% | 47.5% |
| Text Messaging | 65.5% | 45.2% |
| Source: BIGresearch, January 2008, N=15,727 | ||
Of course Bloggers are using the Internet to find information, but what triggers their searches? This is interesting data to consider when putting together a multi media ad campaign. Media sources that trigger an Internet search are:
- 51.6% Magazine
- 48.8% reading an article
- 46.1%cable TV
- 42.5% face-to-face communication
- 39.7% newspaper
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Jason - Totally. At least shows how to reach a younger audience. And if those are the people you are trying to target, you need to think through your message and your media choices.
Gabriele-Not sure, they may have been studying something larger because they said that only 26% of the respondants said they blogged and these numbers were drawn from that sub-set.
I wonder how ActiveRain's numbers would compare. I bet some of them would be pretty different, just because of the make up of the members.
Sarah - thanks, this is like reading the horoscope you pick out what you think relates most to you.
btw, I subscribed to your blog. I'm not sure if it's because I like zillow or your ever growing smile:-)
The stats are interesting, however I would like to see where & how they obtained their data. The potential for skewed demographics is so large I need to be slightly skeptical.
Brian Bartley
Very good statistics! I am going to start blogging some more on my sites!
Very interesting. I find that I stumble upon more and more blogs all the time - like blogging is crowding out static content.
Very interesting stuff. It's always neat to know the demographics of the people you're likely to interact with. Thanks!
That is a very interesting stat indeed. I am surprised the cellphone and IM/text msg are so close. Most of the people that I know rarely use IM or text msg at all.