A Real Estate Discussion Blog


Free Webinar On Ideas For Blogging Content By Industry Veterans

Three women for whom I have a lot of respect for in the industry are coming together next week to bring you a free Webinar as part of their eight week No Blogger Left Behind webinar series.  Next week's topic will discuss content ideas for your blog. 

The two organizers of the event are Joeann Fossland and Frances Flynn Thorsen, with special guest, Blanche Evans (bios below). 

Register HERE for the event. 

Tuesday, June 17th, 2:00-3:00 am EDT

These three woman represent a wealth of knowledge and I am sure they won't disappoint!

Description of the Webinar:

Tired of Negative Headlines? Write Your Own!  Real estate news is LOCAL! News articles about a national real estate market are as relevant as a national weather forecast! This is what Web 2.0 is really all about! Blogs and online publishing tools give real estate agents a chance to tell consumers the REAL story as it applies to local markets.

  • What online publishing tools are available?
  • Learn how to write a powerful headline.
  • Learn how to write a NEWS story.
  • Learn how to write a FEATURE story.
  • Conduct (wo)man-on-the-street interviews.
  • Build your business at the same time that you build your brand and build your repuation.
  • Learn how to attract the press.


Blanche Evans is Editor-In-Chief of Realty Times, Dallas. A perennial favorite real estate journalist among the REALTOR ranks, Blanche provides informed analysis on the latest trends in real estate to some 500,000 consumers and practitioners each month. Author of numerous best-selling books on real estate, an award-winning journalist, and an industry expert whose opinion is sought by CNN, The Wall Street Journal, The New York Times, and the Associated Press, Blanche Evans has that rare ability to break down complex topics into understandable prose. As the editor of an independent online real estate news service, which she says reaches the industry’s influencers, Evans is a staunch, often feisty, defender of organized real estate. She doesn’t pull any punches in poking holes in what she deems agenda-laden, spurious attacks by outsiders. (courtesy, Realtor.org.)

Joeann Fossland, e-PRO, GRI, SRS, PMN, is a Master Certified Coach and and award-winning real estate journalist and blogger. She was winner of the 2007 Women's Council of REALTORS' Connection Magazine Article of the Year. She has written numerous articles for Realty Times, RealTown, BrokerAgent News, and she publishes several blogs, including Relaxed Real Estate for Magnificent Agents. Joeann is the co-creator of the No Blogger Left Behind blog coaching Webinar program. She is a national speaker, a Certified e-PRO Trainer, and the senior GRI tech instructor in Arizona.

Frances Flynn Thorsen, e-PRO, SRS, is Managing Editor of RealTown.com. She has been a licensed REALTOR for more than 22 years, following a career as newspaper report and magazine editor. She publishes numerous blogs and was the winning Blog Coach in the national Project Blogger competition sponsored by Inman News and ActiveRain. She has been featured in Investors' Business Daily, BusinessWeekOnline, Inman News, The Philadephia Inquirer and The Orlando Sentinel. She is a member of the National Assn. of Real Estate Editors and the co-creator of No Blogger Left Behind.




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Comment balloon 2 commentsSara Bonert • June 11 2008 04:42PM


I will have to make time for this.  I have recently added Frances as a friend on Facebook.  Thanks!

Posted by Leslie Stewart, Realtor, ABR, CRS, Oregon Licensed Broker (Oregon Licensed Broker with Berkshire Hathaway HomeServices Real Estate Professionals) almost 12 years ago


I agree, these ladies are very knowledgeable and have great ideas.  It's well worth taking time to be on this webinar.

Posted by Marzena Melby, Realtor, Twin Cities Minnesota Real Estate (Coldwell Banker Burnet Realty) almost 12 years ago