At the Inman real estate conference last week, and in the Inman newsletter yesterdaty, there was a lot of talk on the importance of good photography and having lots of photos on each of your listings. My reaction to all this talk is- duh.
I would hope by now every good real estate agent knows that you need to have good photography. (For those that don't know this, watch for your pictures on one of my favorite real estate blogs, Bad MLS Photo of the Day, a hilarous blog) Most real estate websites report a linear relationship between the amount of traffic a listing recieves with the amount of pictures a listing has online.
However, I would like to add that it is important that the photos are attached to the listing the day that the listing enters the MLS. I know there are situations where you get the listing and immediately enter information into the MLS, even though you might not get the photos done for a few days for various reasons.
Why this is bad- There are many people who have alerts set up to ping them when something new comes on the market that matches their search criteria. When a new listing gets entered into the system, the consumer gets emailed, they go check the home out, only to find it has no pictures and they are immediately not interested. The consumer has better things to do than to remember to go back and check each day to see if new photos have been added.
Obviously photos are important. But it is also very important that the new listing launches into the marketplace 100% ready to go, including showcasing all photos, so that the home is reaching its full potential when the most people are seeing it, the day is goes live.