Zillow has always let you post listings for free. And when you created a free profile on the site, your photo shows up on all of your listings and on any contributions you might make on the site (ie Discussions area). However, until today there really wasn't a way to just search for Agents, Lenders, or Real Estate Professionals. But not anymore!
Today we launched the Zillow Professional Directory!! All you need to do is create a free profile on the site to be included. If you have already created one in the past, it will automatically be included in the directory. If your broker or a listing syndicater is sending your listings to Zillow, then it is still necessary to create this profile. Please make sure to register with the same email address that is used in the feed. This will ensure we match your profile to your listings.
When you create your profile, include your specialities and the areas that you serve. This will help ensure that you come up in all appropiate searches.
Another tip- in your profile there is an area to write "about me". Here you can obviously write marketing text, but you can also include relevant links to your website. So you could say "I specialize in Wicker Park..." and Wicker Park could be a hot link to the area on your website that might have Wicker Park neighborhood information. This will help with your SEO efforts!
You can read the full announcement about the launch of the Zillow Professional Directory on our blog.