A Real Estate Discussion Blog


Hitwise Sept. 2008 Real Estate Web Site Rankings

Wasn't a lot of movement in the rankings this month, except for Coldwell Banker who shot up 10 spots in popularity from the previous month.


Sept Ranking, Site, Aug Ranking

1      www.realtor.com    1

2      www.realestate.yahoo.com     2

3      www.zillow.com    3

4      www.ziprealty.com     4

5      www.rent.com    6

6      www.remax.com    5

7      www.servicemagic.com    7

8      www.coldwellbanker.com    18

9      www.hud.gov    10

10     www.homegain.com    8

11     www.trulia.com    9

12     www.apartments.com    11

13     www.century21.com    13

14     www.realtytrac.com    12

15     www.homes.com     14

16     www.realestate.msn.com    15

17     www.mynewplace.com     17

18     www.visualtour.com     16

19     www.forrent.com     19

20     www.loopnet.com     24




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Comment balloon 22 commentsSara Bonert • October 08 2008 05:51PM


Is that only for your area?

Posted by Norma Crouse, Norma Crouse (HER Realtors) over 11 years ago

Thanks for this post!  It's helpful to see what websites consumers are looking at the most.  Go CB! - Jenn

Posted by Jenn Neumann Deer, Surfside Beach Real Estate (RE/MAX Southern Shores) over 11 years ago

Interesting, in our area Realtor.com is not even on first page in manyh keywords.


Posted by Richard Stabile, Bergen County New Homes Builder Realtor (Re/Max Real Estate Limited) over 11 years ago

Thanks for the insight!!  Good to see where buyers are going.

Posted by Sergio Rebollo Jr. (Real Estate TeamMates) over 11 years ago

These are national numbers. 

Posted by Sara Bonert, Real Estate Internet Marketing (Zillow) over 11 years ago

Interesting numbers, especially Coldwell's increase.

Posted by Gary L. Waters Broker Associate, Bucci Realty, Fifteen Years Experience in Brevard County (Bucci Realty, Inc.) over 11 years ago

Why isnt my site on that list ?! :)

Posted by Shane OnullGorman, Eau Claire Wisconsin, Real Estate Agent & Realtor- Buy or Sell (Eau Claire Realty, Inc.) over 11 years ago

Now that is interesting data.  What is the search term that produces those rankings?

Posted by Richard Dolbeare, R(B), R(B), ABR, CRS...Hawaii Multi-Island Specialist (eXp Realty) over 11 years ago

I cannot believe that we have allowed so many of these different sights to out perform our company sights.  There is no reason Zillow should be viewed more than Coldwell Banker.  In my market lots of the information these other websites are incorrect.  Company websites need to rethink how they market on the internet.  We need our own website to bring more leads to our company websites.

Posted by Zane Fikany Connie Hettinga (Steinborn GMAC ) over 11 years ago

Richard- The report is based on traffic to the sites.  Hitwise tracks usage across over 165 categories and then ranks the popularity of various sites within these categories.

Zane- If it helps, the CA Assn Realtors recently released their annual home buyer survey and they found that the sites the public found most useful were: 33%, an individual Agent's site; 23%, Realtor.com; 22%, an "internet listing of a home that I was interested in"; 11%, Zillow, 8%, a real estate company website, and 4% Yahoo Real Estate.  I understand what you are saying about national corp sites, but at the end of the day people are still finding local, agent sites the most valuable.  This is just a national list, so it doesn't account for that.


Posted by Sara Bonert, Real Estate Internet Marketing (Zillow) over 11 years ago

ZipRealty does an amazing job generating traffic to their website, but I imagine their Internet Marketing budget is crazy!

Posted by Tony Sena, Broker/Property Manager (Shelter Realty, Inc) over 11 years ago

The only numbers that matter are as Zillow's Lloyd Fink pointed out at Inman Connect this summer the company's actual numbers, not comscore/media metrix, not Quantcast, not Alexa, not Compete, not nilsson ratings, not hitwise numbers.

All of these services are guesses based on flawed methodologies.

What really counts even more than the numbers, are what value do these sites bring to their advertisers and realtor customers. That is the true value.

Posted by Louis Cammarosano, Smaulgld (Smaulgld LLC) over 11 years ago

Thanks for checking out and posting this list:)

Posted by DJ Swanepoel (Real Estate Wiki) over 11 years ago

Sara, great information; congrats on Zillow being at the top.

Here's a general question that I'm sure someone will know; how often does Google re-rank the pages?  I moved up a page (moving up a whole page gives you a good idea where I am in general, huh???) recently.


Posted by Cindy Marchant, "Cindy in Indy" , Realtor, Fishers Real Estate (Keller Williams Indy NE 317-290-7775 www.marchantteam.com) over 11 years ago

Cindy- I am not a search engine expert, but my guess would be 'constantly'.  Congrats though on moving up a whole page!  That's pretty major on Google.  I am sure blogging has helped you significantly.  Make sure you set up a free profile on Zillow and include links to your website and blog, this can help you ranking as well and we give all the the 'google juice' of these links to you as well. 

Posted by Sara Bonert, Real Estate Internet Marketing (Zillow) over 11 years ago

thanks for the info Sara. Where do you get your info? how many hits are you talking per month by the way?

Posted by Stephen D White, E-Pro, ABR Cape Cod Real Estate (SDW Realty of Cape Cod) over 11 years ago

Stephen- This information comes from Hitwise.  We subscribe to their service.  Although no third party source is completely accurate with numbers (as most just take a sample size) we believe this one to be a good measure because it doesn't report on numbers as much as popularity, so it is a good way to track trends. 

Our internal numbers have us at 5.3 unique users for the month of September and 5.4 for August.  I have heard Realtor.com around 7 million?

Posted by Sara Bonert, Real Estate Internet Marketing (Zillow) over 11 years ago

Sara, I have my profile set up in zillow and have links in there back to my website and blog; but quick question...when I click on the links it takes me to the page and I can't get back to Zillow.  It doesn't seem to have a "Open in New Window" option.  Am I missing something?

Posted by Cindy Marchant, "Cindy in Indy" , Realtor, Fishers Real Estate (Keller Williams Indy NE 317-290-7775 www.marchantteam.com) over 11 years ago

Cindy- Glad you got that set up!  When you click on a link from a profile, you're right it doesn't open a new window, but rather just goes to the link.  You have to hit your back button to get back to Zillow. 

Posted by Sara Bonert, Real Estate Internet Marketing (Zillow) over 11 years ago


Nice post. Its good to see some useful content on here !!  ;)

Posted by Ted Cantu (i Cantu Media LTD) over 11 years ago

Sara, this is fascinating. I had heard that Zip Realty's site was way up there - #4 had been quoted but I have never seen any stats. Relevant content, that's what it's about. Relevant, you rank, not you don't.

Posted by Sharon Alters, Realtor - Homes for Sale Fleming Island FL (Coldwell Banker Vanguard Realty - 904-673-2308) over 11 years ago

Sara, you have a very informative blog and that is why I am stalking it today. Thanks for providing relevant and interesting info.

The info on the CAR Homebuyer's survey is a worthy addition to a listing presentation--especially for boutique brokerages.

Posted by Amanda Evans, Real Estate Broker - Fort Worth Texas (DFW Living) over 11 years ago