If you want to read a great blog about how to be a better blogger, you should check out www.copyblogger.com. I learned so much from this site and get it sent to my email daily.
I thought today's post was particularly interesting and especially relevant to real estate agents and marketing. How to Succeed Marketing to Generation "G"
This group is defined as:
GENERATION G captures the growing importance of ‘generosity' as a leading societal and business mindset. As consumers are disgusted with greed and its current dire consequences for the economy-and while that same upheaval has them longing more than ever for institutions that care-the need for more generosity beautifully coincides with the ongoing (and pre-recession) emergence of an online-fueled culture of individuals who share, give, engage, create and collaborate in large numbers. ~ TrendWatching.com
There are two ways of reading this, from a business perspective. 1) Being generous with information. You have to give it away before it comes back to you as business - think social media. 2) Being generous with your time and resources. Typically agents rely on their community to make a living, so they are often generous in the area of giving back to this community. This is something that Generation G values.
The blog post goes to expound on #1, the befits of being generous with information and talks about ways you can do this. If give a lot of general ideas, blogging being a foundation of the 'giving information away' concept. But you can also do this within real estate forums.
I'll close with my favorite except from the post, something to keep in mind no matter what your social marketing method of choice:
"Put simply, you've got to be a real personwhen networking online. Put a human face on the "expert" and you'll enjoy more success. But don't forget value though, because even when revealing more about yourself, it's still about them at some level."