A Real Estate Discussion Blog


Marketing to Generation G: Those who value Generosity and hate Greed

If you want to read a great blog about how to be a better blogger, you should check out www.copyblogger.com.  I learned so much from this site and get it sent to my email daily. 

I thought today's post was particularly interesting and especially relevant to real estate agents and marketing.  How to Succeed Marketing to Generation "G"

This group is defined as:

GENERATION G captures the growing importance of ‘generosity' as a leading societal and business mindset. As consumers are disgusted with greed and its current dire consequences for the economy-and while that same upheaval has them longing more than ever for institutions that care-the need for more generosity beautifully coincides with the ongoing (and pre-recession) emergence of an online-fueled culture of individuals who share, give, engage, create and collaborate in large numbers. ~ TrendWatching.com

There are two ways of reading this, from a business perspective. 1) Being generous with information.  You have to give it away before it comes back to you as business - think social media.  2) Being generous with your time and resources.  Typically agents rely on their community to make a living, so they are often generous in the area of giving back to this community.  This is something that Generation G values. 

The blog post goes to expound on #1, the befits of being generous with information and talks about ways you can do this.  If give a lot of general ideas, blogging being a foundation of the 'giving information away' concept.  But you can also do this within real estate forums

I'll close with my favorite except from the post, something to keep in mind no matter what your social marketing method of choice:

"Put simply, you've got to be a real personwhen networking online. Put a human face on the "expert" and you'll enjoy more success. But don't forget value though, because even when revealing more about yourself, it's still about them at some level."





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Comment balloon 7 commentsSara Bonert • February 09 2009 01:20PM


Sara- Thanks for passing this along. I think the article makes some great points. Thanks for sharing!

Posted by Ilyce Glink, Best-selling author, award-winning TV/radio host. (Think Glink Media) over 11 years ago

Thanks for sharing this!  Great info and very true!!!

Posted by Sheila Kennedy (J29 Project) over 11 years ago

Sara Bonert {Real Estate Internet Marketing}-Great information Sara. I am definitely going to check out www.copyblogger.com. Thanks for sharing. Great post.

Posted by Lanre-"THE REAL ESTATE FARMER" Folayan, I don't make promises.I deliver results.SOLD HOMES (Keller Williams Select Realtors-Buy a home in Washington DC. Sell a home in Washington DC) over 11 years ago

Sara, thanks for the information.  I will definately have to check out copyblogger since I am fairly new to blogging.  This is some great information, and I wish every client would appreciate a generous agent who offers value.  Some buyers and sellers just don't care about this at all, and I wonder what this world is coming to.

Posted by Troy Erickson AZ Realtor (602) 295-6807, Your Chandler, Ahwatukee, and East Valley Realtor (Good Company Real Estate www.ChandlerRealEstate.weebly.com) over 11 years ago

Hi Sara, Our friend Lanre, directed  me to your post, and I am so glad he did. Great info here, and I will definitely check out copyblogger! Thank you!

Posted by Mary Douglas, REALTOR, Red Feather Lakes, Colorado (United Country Ponderosa Realty, Red Feather Lakes, Colorado) over 11 years ago

Hi Sara~ I went ahead and subscribed to Copyblogger!  I can always use help and improve!

Posted by Vickie McCartney, Broker, Real Estate Agent Owensboro KY (Maverick Realty) about 11 years ago

Sara - thank you for sharing your thoughts.  I am checking the copyblogger right now :-)

Posted by Barbara Canada, Probate & Estate Sales Specialist (Keller Williams Capital Properties) about 11 years ago