A Real Estate Discussion Blog


NAR Welcomes New Manager Of Social Media

Todd Carpenter!  This was an incredibly smart position for NAR to get on the payroll and an even smarter hiring choice.  Not only is Todd very skilled in the area of social media, but he comes to the table with an incredible reputation and following.  This will definitely help jump start NAR's reputation in the blog world.

On many of the negative posts I have read about NAR, simply having a someone come in as a voice representing the organization could have diverted a lot of the negativity.  And now that this voice is Todd's, someone who has demonstrated a tremendous amount of creditability in the past, some blogs that bring up negative points will have a new dimension as Todd jumps into game. 

I don't envy the road ahead of him, as I think it will be long and hard.  I just hope NAR gives him the runway to do the things that a social manager needs to be doing to be successful.  One of those things is to contribute meaning information with a high degree of transparency.  Not something we have seen from NAR in the social media space in the past. 

Good luck to Todd in his new role, and good luck to Todd who is moving to Chicago in the winter!  Not sure which is going to be harder...  but I am sure he knows some good Realtors to help him with both moves!






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Comment balloon 35 commentsSara Bonert • February 25 2009 11:26AM



I thought that they were waiting and were going to announce this at the Virginia REBar Camp next week.

Congratulations to Todd!

Posted by Brian Block, Northern Virginia & D.C. Real Estate (RE/MAX Allegiance, Managing Broker/Branch Vice President) about 11 years ago

Good information, Sara. I'm glad to see someone with actual experience taking that position at NAR. I join you in hoping NAR will let him do things the way they need to be done.

Todd - congratulations, and best of luck!

Posted by Sharon Simms, St. Petersburg FL - CRS CIPS CLHMS RSPS (Coastal Properties Group International - Christie's International) about 11 years ago

There's that smile :)


Posted by "The Lovely Wife" (Broker Bryantnulls Wife) The One And Only TLW. (President-Tutas Towne Realty, Inc.) about 11 years ago

Great news.  I look forward to his blogs!

Posted by Larry DeGroat, ABR, CRS, e-PRO, GRI in Searcy (Realty Professionals, Inc.) about 11 years ago

I am glad to see this appointment -- and I hope that Todd will continue to speak his own voice.

Posted by Joan Whitebook, Consumer Focused Real Estate Services (BHG The Masiello Group) about 11 years ago

I'm happy to see NAR taking a move in what appears to be the right direction.  Congratulations and best of luck to Todd.  I look forward to seeing what lies ahead.

Posted by Maggie Dokic | Miami, FL | 888.883.8509 X101, GREEN, CDPE, SFR, Pinecrest | Palmetto Bay | (eXp Realty LLC) about 11 years ago

Hey, Sara!

Great meeting you at KW Family Reunion! Look forward to seeing you again as we both return to Chicago.

Not only is Todd an impressive selection in this role, it also indicates the massive importance Social Media will play in helping to market Real Estate, and Real Estate People, going forward.

Thanks for filling us in!

Give me a shout when you're back home in Chicago!


Posted by Dean Moss, Dean's Team Chicago IL Real Estate Team (Dean's Team - Keller Williams Realty Partners Chicago IL) about 11 years ago

That is neat! Shocking to me but neat.   Best of luck to Todd!

Posted by Maureen McCabe, Columbus Ohio Real Estate (HER Realtors) about 11 years ago

I met Todd at REBlogWorld in Las Vegas. His creativity, experience and connections in social media will be a real asset to NAR.

Posted by John Novak, Henderson, Las Vegas and Summerlin Real Estate (Keller Williams Realty The Marketplace) about 11 years ago

Wow, like Maggie I am happy to see NAR moving in this direction.  I wish Todd the best of luck and look forward to his contributions!

Posted by Pam Simpson, GRI, Broker-Assoc. (Bob Leigh & Assoc., LLC) about 11 years ago

Sara - Thanks for the news.  @JeffX is already calling him @TNAR, which is a great nickname.  I hope Todd is allowed to continue to be himself in his new role...I think it would do wonders for the perceptions of NAR as a whole (for consumers and Realtors).

Posted by Matt Stigliano (Kimberly Howell Properties (210) 646-HOME) about 11 years ago

Well it's about time! :) Smart move for NAR. Kudos to Todd.

Posted by AMBER NOBLE GARLAND - Top Real Estate Expert, Property Tax Appeal Specialist & Author, - The Agent You Can Trust To Deliver REAL Results! (Strategic Marketing Expert & Relocation Specialist Serving New Jersey and nationwide!) about 11 years ago

Congratulations to Todd!

And a bigger congratulations to NAR!

Hopefully, this will improve their credibility and get them some of the respect that Todd has in this industry.

Posted by Virginia Hepp - Mesquite NV REALTOR, Mesquite NV Homes and Neighborhoods - Search MLS (Desert Gold Realty - Mesquite NV Homes For Sale) about 11 years ago

Nice to see our dues dollars going to work in the new economy!

Posted by Mary Nack about 11 years ago

Sara, Wow, it's great to hear about this development with NAR.  What a difference 24 months makes! :)

Todd is an excellent choice!

Posted by Lola Audu, Audu Real Estate~Grand Rapids, MI ~Welcome Home! (Lola Audu~Audu Real Estate~Grand Rapids, MI Real Estate) about 11 years ago

What is going on? When did NAR start making good decisions? Can Larry "Baghdad Bob" be shown the exit door?

Posted by John MacArthur, Licensed Maryland/DC Realtor, Metro DC Homes (Century 21 Redwood) about 11 years ago

Sara - this is great news. Todd woulod seem to be an excellent candidates and has great credibility. The big question is will he be able to truly do what needs to be done or will the powers that be be hodling the reins too tightly.


Posted by Jeff Dowler, CRS, The Southern California Relocation Dude (eXp Realty of California) about 11 years ago

GREAT!  Good luck Todd!

Posted by Lori O'Day, Serving the Dulles Corridor since 2005! (Coldwell Banker Residential Brokerage) about 11 years ago

Glad to see NAR is getting on board with Social Media.

Posted by Christianne O'Malley, Exceptional Service - Delivering Results in Reno! (RE/MAX Realty Affiliates) about 11 years ago

Seems like a very intelligent move on NAR's behalf as it will give them another medium to educate the public, stay in touch with their membership and hopefully impact the media too!  Take care and happy blogging!

Posted by Jason Neumann, Realtor - www.KelownaRealEstateNews.com (Century 21 Assurance Realty Ltd.) about 11 years ago

VARbuzz has an audio interview with Todd. Check it out yo!

Posted by Ben Martin, CAE - VA Assn of REALTORS® (Virginia Association of REALTORS®) about 11 years ago

I got to meet Todd almost 2 years ago. The NAR made the correct choice!

Posted by Dena Stevens Coriz, Putting The Real Into Realtor Since 2004 (Rocky Mountain Realty ) about 11 years ago

Awesome News!  I love Todd Carpenter.

Posted by Linda Davis (RE/MAX Home Team) about 11 years ago


This is great news! Looks as though the NAR is moving with the times. About time. Good Luck Todd!!!!!!


Posted by Lisa Udy, Logan Utah Realtor ( Platinum Real Estate Group) about 11 years ago

surprising (or maybe not) that NAR hasn't done this earlier!

Posted by Pat Tasker, Your Milwaukee Metro Area Agent (WI) (Shorewest Realtors) about 11 years ago

Thank you for sharing this news with us.  I know we are all hoping that this will propel NAR forward in Web 2.0!

Posted by Diane Aurit, Lake Norman Real Estate (LKN Realty, LLC) about 11 years ago

Todd is great!!! Can't wait to see the outcome. LOL.

Posted by Bob Carney, Licensed MD/PA Real Estate Agent (Taylor-Made Deep Creek Vacations & Sales) about 11 years ago

Wow, I love Todd.

He will be an incredible asset to Realtor.com.

I am shocked but happy for Todd.

Posted by Missy Caulk, Savvy Realtor - Ann Arbor Real Estate (Missy Caulk TEAM) about 11 years ago

Thanks for sharing.  Hopefully, a new social media position will equate to increased business (somehow) down to us small folks!  :)

Posted by Colleen Lane, Realtor(r) 509.438.9344 www.LaneRealEstateTeam.com (Kennewick Richland (and West) Pasco WA Homes For Sale) about 11 years ago

Great to for NAR to have an updated vision,Welcome aboard Todd.Thx for the heads up Sara.


Posted by TJ Roberts, Realtor,CNHS,ABR,E-PRO,RSD (Real Estate Technology partners) about 11 years ago

Sara, I am glad to hear that NAR has gone in this direction. I would really like to hear strategically what they intend to do and where they want Todd to take this.  I look forward to your future posts on this topic.

Posted by Jodi Bakst, Team Jodi - Chapel Hill Real Estate, Durham Real E (Team Jodi Realty) about 11 years ago

Thank you for this update! Thrilled, if not just a bit surprised that NAR seems to be finally going in the right direction on this front. Bravo for them, and Congratulations to Todd. Let's all do our best to support him in this venture.


Posted by Stevie K. Bear, REALTOR ABR, CRS, GRI (Four Directins Realty- Managing Partner - Austin, Tx) about 11 years ago

Follow Todd on Twitter ay @tcar

Posted by Sara Bonert, Real Estate Internet Marketing (Zillow) about 11 years ago

Very interesting, I hadn't heard this was happening so thanks for sharing the news!

Posted by Sonya Loose, Helping Buyers & Sellers of Waterfront Property (Modern Realty) about 11 years ago

That is so exciting for Todd and I know he is going to be fantastic at this job.  I know of no one they could have hired that could do any better.

Posted by Chris Shouse, Realtor - Las Vegas (Lyoness USA) about 11 years ago