Todd Carpenter! This was an incredibly smart position for NAR to get on the payroll and an even smarter hiring choice. Not only is Todd very skilled in the area of social media, but he comes to the table with an incredible reputation and following. This will definitely help jump start NAR's reputation in the blog world.
On many of the negative posts I have read about NAR, simply having a someone come in as a voice representing the organization could have diverted a lot of the negativity. And now that this voice is Todd's, someone who has demonstrated a tremendous amount of creditability in the past, some blogs that bring up negative points will have a new dimension as Todd jumps into game.
I don't envy the road ahead of him, as I think it will be long and hard. I just hope NAR gives him the runway to do the things that a social manager needs to be doing to be successful. One of those things is to contribute meaning information with a high degree of transparency. Not something we have seen from NAR in the social media space in the past.
Good luck to Todd in his new role, and good luck to Todd who is moving to Chicago in the winter! Not sure which is going to be harder... but I am sure he knows some good Realtors to help him with both moves!