A Real Estate Discussion Blog


How To Build A Free Profile On Zillow

This is a tutorial on how to build your profile on Zillow, a site that attracts over 7.5 million visitors each month.  There are many free marketing resources and tools on Zillow, and accessing them starts with the creation of a free profile.

1) To begin, click Register in the upper right hand corner.

2) If listings are being feed to us from your Company or a syndication service, be sure to register with the same email address they are supplying us.  We match listings to profiles using this email address so it is important that they are the same. 

3) Select a screen name.  This name will appear next to anything you do on the site, so chose something professional.  It is recommended to simply use your name.  This will not only help with name recognition, but also with search engine optimization.

4) Upload your photo.  This photo will not only appear on your Profile, but also on all of your listings along with a link back to this profile.

5) Enter all contact information you would like to be publicly displayed.

6) There is an opportunity to add the geographic areas you work, along with the career areas you specialize in.  These will help in categorizing you within the Professional Directory, in which you will be included for free.

7) Finally, add marketing text or information about you that will be helpful to the person visiting your profile.  You can add text, links and video in this area! All links are "followed" on this page, meaning they will help you in search engine optimization efforts.

Search engine tip - The words which you actually link from are called "anchor text" and are the words Google sees when indexing your profile.  For example, if you wrote "for more information on Wicker Park, click here" and you linked "click here", these are the words Google would index.  A better use of linking would be to say "visit my website for more information on Wicker Park real estate", linking Wicker Park real estate and forcing Google to see these words instead. 

You are done creating your profile, be sure to save your work!  Now that you have a profile:

  • Your listings will include your photo with a link to your profile
  • Your profile will show up in the Professional Directory
  • You can participate in Zillow Advice, an interactive Q&A forum

As you participate more and more on Zillow, your activity will be recorded on your profile, thus building an online reputation.  For those who contribute regularly, All Star and Local Expert badges will be awarded. 

Finally, you can always see how many views your profile has received by looking at the top of your profile information on the right.

See everything you can do on Zillow by visiting www.ZillowPros.com.




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Comment balloon 8 commentsSara Bonert • February 26 2009 04:57PM


Thank you for this very informative and clear post.    Am off to put this into practice.

Posted by Li Read, Caring expertise...knowledge for you! (Sea to Sky Premier Properties (Salt Spring)) about 11 years ago

Hi Sara!  Thanks for putting this post up, excellent job on detailing Zillow registration.

Posted by Dona Reynolds, St. Joseph MO (Berkshire Hathaway Home Services Stein Summers) about 11 years ago

Thanks Sara for this post. It is really helpful.

Posted by Lise Howe, Assoc. Broker in DC, MD, VA and attorney in DC (Keller Williams Capital Properties) about 11 years ago

I have a profile, I will start to optimize it


Posted by Jeffrey Worden (Tradition Roofing and Exteriors) about 11 years ago

 Great Post! Zillow has been a long time favorite.

Posted by KB Collins (Keller Williams Associate Broker / Attorney) about 11 years ago

Thanks for this information, I will have to do this.  I have to say,  I don't like Zillow's estimates on value, it can throw people way off right now on their values, unless I am thinking of the wrong site.

Posted by Heather Fitzgerald, REALTOR Greenwood Indiana Real Estate (REALTY WORLD-Harbert Company, Inc.) about 11 years ago

Great post and Thanks for Sharing! Working on this right now! Please keep us informed of any new updates.

Posted by Ken Kelly (Benchmark Mortgage) about 11 years ago

Very helpful information. I will be reviewing my Zillow profile and following your suggestions.

Posted by Amy McAllister, REALTOR Hood River, Oregon (Amy McAllister Realty LLC ) almost 11 years ago