A Real Estate Discussion Blog


Anchor Away - A Quick Tip For Sailing To The Top Of Google Search Results

In this sentence "Please visit my website for more information on the neighborhoods of Wicker Park and Lincoln Park".  Wicker Park and Lincoln Park are referred to as "anchor text".  These are the words Google sees when trying to decide who is going to appear on the first page of search results. 

Compare that to this sentence, "For more information about the Wicker Park and Lincoln Park neighborhoods, click here".  Now, "click here" is the anchor text. 

Which would you rather come up in a search for, "Wicker Park" or "click here"? 

Make sure you accurately telling Google what your blog posts are all about, to help with relevant keyword search results. 




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Comment balloon 11 commentsSara Bonert • March 09 2009 03:47PM


Wow! Great information, Sara!  Thanks!

Posted by Lori Coomey (Keller Williams Realty) about 11 years ago

Always appreciate the web ranking advice! Thanks again.

Posted by Brent Johnson (Chase International South Tahoe Realty) about 11 years ago

It works as content on the blog itself but it also acts to tell google what the site is about that you are linking to which is why its so important to make this text relevant.

Posted by Shane OnullGorman, Eau Claire Wisconsin, Real Estate Agent & Realtor- Buy or Sell (Eau Claire Realty, Inc.) about 11 years ago

Thanks for sharing. I'll put that info to work for me.

Posted by Connie Lou Barnett, GRI,CRS,CRB,SRMM,ARA,PRS,SFR,QSC (Real Living/Home Realty) about 11 years ago

That is a great tip, most people are unaware they should have relevant keywork links such as:

Lethbridge Mortgage Broker


Lethbridge Real Estate

If those are the terms you want to be found by.  Of course, if your business name is 'click here', then just disregard this advice, lol.

Posted by Robert May, Real estate consulting (Robert W May - Lethbridge Real Estate) about 11 years ago


Great point that is really fundamental...yet often overlooked.


Posted by Keith McMullin, Port Aransas Real Estate (Port Aransas Realty) about 11 years ago

Simple and easy - a highly useful tip.  Thank you, Sara.

Posted by Kathryn Acciari, Brand Ambassador and Business Coach (Century 21 Real Estate) about 11 years ago

Great point.  It sickens me how uninformed I am on a lot of this stuff. 

Posted by Ben Myers, CEO/Designated Broker (The Broker Ben Group at Realty Idaho) about 11 years ago

An oldie but goodie.  I really appreciate the reminder...sometimes I can get distracted by other SEO ideas and website strategies and forget the most basic items.  I'm going back to my website right now to check my anchor text!

Posted by Tony Fantis, Realtor,Principal Broker - Salt Lake City (Fantis Group Real Estate) about 11 years ago

Thanks for the info. I am guilty of the "click here" linking.

Posted by Gary L. Waters Broker Associate, Bucci Realty, Fifteen Years Experience in Brevard County (Bucci Realty, Inc.) about 11 years ago

Great Advice! Give the consumers what they want without making a comitment or doing a lot of work -- can't wait to try it and see the results

Posted by Kelly Fisher almost 11 years ago